business plan for entrepreneurship and innovation
The Healthy Buzz
Table of Contents 1.0 Executive Summary 2.0 Situational Analysis
1. Executive Summary
1.1 The Business
The Healthy Buzz is an entrepreneurial business designed to locate nearby gyms, providing convenient, freshly-made, and deliciously healthy organic food supplies to people who are passionate about healthy lifestyle. People in the café not only can taste the deliciously real organic food, but also can enjoy health food shopping in which people can find organic food and products at competitive prices.
1.2 Situation Analysis
Obesity has become one of the most serious problems in Australia that millions of government dollar are going into combat it. An increase in health consciousness has led to a shift towards healthy lifestyle and eating. Despite there are other companies both large and small responding the changing demand, The Healthy Buzz feels it has the expertise to create and market superior healthy products appealing to its target market.
1.3 Marketing Plan
The Healthy Buzz marketing objectives are to increase awareness and customer loyalty, and gross sales (30%) through a serious of marketing strategies which include:
Target market strategic: for the serious health-conscious consumers
Positioning Strategy: Differentiation Strategy
Product Strategy: an innovative healthy organic food and beverages
Pricing Strategy: target costing pricing strategy to meet customer satisfaction
Promotion Strategy: magazine and social media advertising; strategic alliance
1.4 Operations
The business will operate with one managing director and six employees at start-up and be based from the CBD in Brisbane city. A minimal outlay of equipment and expenses and production process are envisaged at this stage
1.5 Financial Plan
The business will be 80% self-funding and 20% loaned. The director and two shareholders will provide an initial capital injection of AU$100,000, and it is proposed that the loan will be paid back over
Table of Contents 1.0 Executive Summary 2.0 Situational Analysis
1. Executive Summary
1.1 The Business
The Healthy Buzz is an entrepreneurial business designed to locate nearby gyms, providing convenient, freshly-made, and deliciously healthy organic food supplies to people who are passionate about healthy lifestyle. People in the café not only can taste the deliciously real organic food, but also can enjoy health food shopping in which people can find organic food and products at competitive prices.
1.2 Situation Analysis
Obesity has become one of the most serious problems in Australia that millions of government dollar are going into combat it. An increase in health consciousness has led to a shift towards healthy lifestyle and eating. Despite there are other companies both large and small responding the changing demand, The Healthy Buzz feels it has the expertise to create and market superior healthy products appealing to its target market.
1.3 Marketing Plan
The Healthy Buzz marketing objectives are to increase awareness and customer loyalty, and gross sales (30%) through a serious of marketing strategies which include:
Target market strategic: for the serious health-conscious consumers
Positioning Strategy: Differentiation Strategy
Product Strategy: an innovative healthy organic food and beverages
Pricing Strategy: target costing pricing strategy to meet customer satisfaction
Promotion Strategy: magazine and social media advertising; strategic alliance
1.4 Operations
The business will operate with one managing director and six employees at start-up and be based from the CBD in Brisbane city. A minimal outlay of equipment and expenses and production process are envisaged at this stage
1.5 Financial Plan
The business will be 80% self-funding and 20% loaned. The director and two shareholders will provide an initial capital injection of AU$100,000, and it is proposed that the loan will be paid back over