Business Plan Idea
09.03.13
Business Plan Idea
„Healthy Take-Away-Food in Germany“ MGT460 - Business Plan Development, Kim Davis King
Lisa Wäsch
1712 Grand Avenue
92109 Pacific Beach, San Diego
California
Red-ID: 817366362
Fon: 6197575973
Mail: lisa.waesch@gmx.de
During the last decades, obesity is rising abruptly all over the world and specially in Germany is currently reaching it’s maximum. Therefore, more and more consumers are looking for a better- or let’s say a healthier- lifestyle. Based on the latest statistical survey reported by the Max-Rubner-Institut (Karlsruhe, Germany), there seems to be a noteworthy number of obese individuals which varies from young people up to the older ones. Beyond any doubt, being too much overweight can lead to health, as well as to mental problems. To this end, one observes a big big increase of the so-called Organic Markets all over the world. It is worth mentioning that since 2004 the organic market has risen to a rate of 4,5 millard Euro. Therefore the organic market has a great chance to expand itself throughout the sales market, in terms of healthy food stores, specialized food stores and -what would be something innovative and different for germany is "A take away for healthy and organic food" An organic product itself doesn’t attract all people. It has to be something new, something innovative!
Eating outside is part of the German culture and relying on the ZMP (the Central Marketing Society of German Agriculture, Bonn) reports in 2005, every third day german people eat out. Until now there is a lack of healthy and organic prepared and ready-to-eat food in germany, such as Whole Foods in the US. Because Whole Foods is not available for Franchise, this Business Plan Idea
Business Plan Idea
„Healthy Take-Away-Food in Germany“ MGT460 - Business Plan Development, Kim Davis King
Lisa Wäsch
1712 Grand Avenue
92109 Pacific Beach, San Diego
California
Red-ID: 817366362
Fon: 6197575973
Mail: lisa.waesch@gmx.de
During the last decades, obesity is rising abruptly all over the world and specially in Germany is currently reaching it’s maximum. Therefore, more and more consumers are looking for a better- or let’s say a healthier- lifestyle. Based on the latest statistical survey reported by the Max-Rubner-Institut (Karlsruhe, Germany), there seems to be a noteworthy number of obese individuals which varies from young people up to the older ones. Beyond any doubt, being too much overweight can lead to health, as well as to mental problems. To this end, one observes a big big increase of the so-called Organic Markets all over the world. It is worth mentioning that since 2004 the organic market has risen to a rate of 4,5 millard Euro. Therefore the organic market has a great chance to expand itself throughout the sales market, in terms of healthy food stores, specialized food stores and -what would be something innovative and different for germany is "A take away for healthy and organic food" An organic product itself doesn’t attract all people. It has to be something new, something innovative!
Eating outside is part of the German culture and relying on the ZMP (the Central Marketing Society of German Agriculture, Bonn) reports in 2005, every third day german people eat out. Until now there is a lack of healthy and organic prepared and ready-to-eat food in germany, such as Whole Foods in the US. Because Whole Foods is not available for Franchise, this Business Plan Idea