1.1 Summary
Beautiful Bellies is an online business selling maternity products. Beautiful Bellies sell products that they buy from suppliers around the world and design also maternity clothes and bags.
The primary market is the 3.5 million women who are pregnant each year in the world. The competition is massive in the whole world but in the beginning our main focus is on Icelandic and Danish market in the beginning and going internationally in the future. The owners have experience in designing and patternmaking as well as financial skills to purchase products and accounting to overview the cash flow in the business.
Our main goal and forecast is to have the income 1.322.600DKK in the first year and by the 5th year the sales forecast would have increased by 300 % from the 1st year. The first year we would like to make a profit upon 81.100DKK.
1.2 The business and its objectives
The name of the company is Beautiful Belly. The companies’ offices and warehouse will be located in Denmark.
Legal structure. The company has two owners and is therefore a shared company. Maybe in the future there will be more owners or shareholders.
Our aims and objectives. We will always order from our suppliers weekly and try not to have much in stock.
First year: Sales will be first through Ebay or Amazon online store while we are building up our brand name and advertising our website. We would like to begin to build up savings for our own design that we would like to do in future years. Our goal is to make profit from the sixth month. Work on getting more people on our webpage and move entirely from Ebay to our webpage www.beautifulbelly.com.
Third year: Webpage well known in Europe in the third year. Expanded product range by a great number. By now we are designing 30% of our sold products on our website and increased our sale by 150%.
Fifth year: Webpage also well known in America. By now we are