Business Plan of Pak na Pak Bakery
EXECUTIVE SUMMARY
The proposed business, Pak na Pak is in its starting up stage. Pak na Pak will be a specialty bakery, focused on providing nutritious, delicious and affordable pandesals and breads. It is expected that the majority of revenue in the first year will be derived from in-store retail purchases.
Pak na Pak competes in a sub market of the baked goods, desserts and health food industries. Competition will range from large bakeries, such as Cuevas and Mang Tinapay, to smaller independent bakeries in the community. Pak na Pak will be able to set itself apart by offering superior ingredients, hard-to-find specialty items and exceptional flavour. Since Pak na Pak will be able to differentiate itself from its supermarket competitors, it will not be forced to rely on low cost pricing. This will enable the bakery to maintain a decent profit margin in a growing industry despite the competition.
Overall, Pak na Pak shows good potential as a local business, given that its weaknesses are addressed in a way that minimizes their negative impact on the bakery’s bottom line. Compromises on the bakery location which allow for lower overhead, but also maintain visibility and foot traffic, could be the difference between success and failure for this business.
MISSION Inspired by the original recipe of the proprietor’s father, the proprietor thinks an innovative idea of our daily favourite bread in the morning—pandesal. Pak na Pak pandesal provides flavoured, stuffed and filled pandesals that may tickle the consumer’s taste buds but didn’t losing their budget. Pak na Pak ensures that every bread we sell is freshly baked from oven. And we believe that quality and affordability of the products must be enjoyed by everyone.
VISION Pak na Pak pandesal envisions to be a competitive bakeshop providing quality and affordable products. It also envisions making good relations between the employer-employee and specially customer-staff/crew. It also envisions
The proposed business, Pak na Pak is in its starting up stage. Pak na Pak will be a specialty bakery, focused on providing nutritious, delicious and affordable pandesals and breads. It is expected that the majority of revenue in the first year will be derived from in-store retail purchases.
Pak na Pak competes in a sub market of the baked goods, desserts and health food industries. Competition will range from large bakeries, such as Cuevas and Mang Tinapay, to smaller independent bakeries in the community. Pak na Pak will be able to set itself apart by offering superior ingredients, hard-to-find specialty items and exceptional flavour. Since Pak na Pak will be able to differentiate itself from its supermarket competitors, it will not be forced to rely on low cost pricing. This will enable the bakery to maintain a decent profit margin in a growing industry despite the competition.
Overall, Pak na Pak shows good potential as a local business, given that its weaknesses are addressed in a way that minimizes their negative impact on the bakery’s bottom line. Compromises on the bakery location which allow for lower overhead, but also maintain visibility and foot traffic, could be the difference between success and failure for this business.
MISSION Inspired by the original recipe of the proprietor’s father, the proprietor thinks an innovative idea of our daily favourite bread in the morning—pandesal. Pak na Pak pandesal provides flavoured, stuffed and filled pandesals that may tickle the consumer’s taste buds but didn’t losing their budget. Pak na Pak ensures that every bread we sell is freshly baked from oven. And we believe that quality and affordability of the products must be enjoyed by everyone.
VISION Pak na Pak pandesal envisions to be a competitive bakeshop providing quality and affordable products. It also envisions making good relations between the employer-employee and specially customer-staff/crew. It also envisions