Executive summary 3 BPM and Strategy 4 Problem Analysis 7 Proposed Solution 10 Solution Considerations 16 Recommendation 17 Appendix 18 Bibliography 19
Executive summary
Purpose
The purpose of this report is to examine the current situation of Omnicrons Pty Ltd Company and attempt to identify problems which result in declining sales and reduced profits since 2008.
Methodology
Research for this report is based on current literature about business process management and relevant companies, transcript of the management meeting, financial statements, and other miscellaneous information supplied by Omnicrons’ CEO.
Findings
The major findings indicate the lack of a streamlined computer-based business system, coordination amongst departments’ managers and employees, IT facilities and equipment. These cause a range of consequences such as decreased revenues, rising customer complaints and waning customer responsiveness.
Recommendation
It is recommended that the Omnicrons should implement an enterprise resource planning system and invest in purchase and upgrade of IT facilities and equipment.
BPM and Strategy
The decline in Omnicrons’ profits over recent years, which results from shrinking sales and mounting expenses has raised the alarm over the effectiveness and efficiency of the business, and necessitate changes in the business processes. The competition is quite intense because Omnicron is a relatively new and unfamiliar invention compared with common competitor products. Though the company has focused on differentiation strategy with the Omnicron’s brilliant features, it has still not yet fully developed an appropriate marketing plan and lacks bold attempts to broaden the consumer base and expand market share. More importantly, the company functional structure has caused a series of delays and lack of transparency amongst departments.
Business process management (BPM) is essential for restructuring,
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