Business Proposal
Business Proposal
ECO/561
July 1, 2013
Business Proposal More senior citizens are using computers today. Source? This business proposal will target a market for user-friendly computers for senior citizens. Although most major computer manufacturers make computers more senior friendly, none make a full commitment to features for seniors only. No company offers an exclusively designed computer for the Baby Boomer (“Boomer”). The oldest boomers are the senior citizens, and there is an open field with little competition in the market for computers that are designed to meet the senior citizens unique needs. There are 75 million Boomers in the U.S, about 29% of the population with the first of this generation turning 64 this year (Baby Boomer Headquarters, 2011). The purpose of this business proposal is to outline a way to profit from this market. Interesting idea. What is your publicly traded company? Personal computers are an elastic product and are in the free competition market structure. Personal computers also display inelastic properties because of the large number in use and the role they play in so many lives. In 2010, there were 950 PCs in use for every 1,000 people in the U.S. (Computer Industry Almanac). This count does not include individual who own multiple personal computers or usages by businesses. The potential sales and profit is significant in this market because four million boomers turn 64 every year for the next 18 years (Baby Boomer Headquarters, 2011).
Product Differentiation A design that is designed to target the customer is the key to success in this proposal. This is unclear This product differentiation will be straightforward, and the development will take applying and marketing news ways of existing technologies. Products that not only support a senior’s lifestyle, but also are easy to use are in demand by seniors. The senior user-friendly computers are differentiated by the following features: * 25-inch high
ECO/561
July 1, 2013
Business Proposal More senior citizens are using computers today. Source? This business proposal will target a market for user-friendly computers for senior citizens. Although most major computer manufacturers make computers more senior friendly, none make a full commitment to features for seniors only. No company offers an exclusively designed computer for the Baby Boomer (“Boomer”). The oldest boomers are the senior citizens, and there is an open field with little competition in the market for computers that are designed to meet the senior citizens unique needs. There are 75 million Boomers in the U.S, about 29% of the population with the first of this generation turning 64 this year (Baby Boomer Headquarters, 2011). The purpose of this business proposal is to outline a way to profit from this market. Interesting idea. What is your publicly traded company? Personal computers are an elastic product and are in the free competition market structure. Personal computers also display inelastic properties because of the large number in use and the role they play in so many lives. In 2010, there were 950 PCs in use for every 1,000 people in the U.S. (Computer Industry Almanac). This count does not include individual who own multiple personal computers or usages by businesses. The potential sales and profit is significant in this market because four million boomers turn 64 every year for the next 18 years (Baby Boomer Headquarters, 2011).
Product Differentiation A design that is designed to target the customer is the key to success in this proposal. This is unclear This product differentiation will be straightforward, and the development will take applying and marketing news ways of existing technologies. Products that not only support a senior’s lifestyle, but also are easy to use are in demand by seniors. The senior user-friendly computers are differentiated by the following features: * 25-inch high
References: Bureau of Labor Statistics. (2009, December 17). Retrieved June 30, 2013, from bls.gov: http://www.bls.gov/oco/cg/cgs010.htm Baby Boomer Headquarters. (2011, September 11). Retrieved June 30, 2013, from Babyboomerheadquarters.com: http://www.bbhq.com/whatsabm.htm Bharwada, C. (2010, May 21). loyaltyandcustomers.com. Retrieved June 30, 2013, from Marketing to Senior citizens: http://loyaltyandcustomers.com/2010/05/marketing-to- senior-citizens/ Computer Industry Almanac. (n.d.). Retrieved June 30, 2013, from Worldwide PC Market: http://www.marketresearch.com/Computer-Industry-Almanac-Inc-v3269/