Executive Summary
VI. Marketing Plan
Our marketing plan, included below, details our products and/or services, pricing and promotions plans.
After a company wide effort to extract the information needed to produce a quality marketing plan for Dyna-Tex.
Summary
Dyna-Tex develops computer for a wide range of potential customers. This marketing plan illustrates our market segments and the strategies we are employing to get customers and create a solid revenue stream. Our unique focus of creating computers that consumers are seeking gives us an advantage over our competitors.
We will fund the development of our computers by providing computers that are priced lower than our competitors. These consulting assignments will come from advertising sponsorship relationships that we will establish with companies who are interested in embedding their brand and offers inside our other computer products. In the first 3 years of the business, we expect these first versions of computers as our main revenue stream.
Vision
Our vision is to provide people with a comfort in using our computers during their normal day. We do this by providing them with quality computers that they can purchase at a low price.
Dyna-Tex uses their team's research and development experience to create computers their customers are seeking. Our marketing challenge is to attract people to our brand by leveraging a multi-pronged approach that involves social media, email marketing and search engine optimization strategies to gain market share. We will rely on word-of-mouth marketing to increase our market share in the areas our offices are located by getting involved with the community through educational programs and learning seminars that will be showcasing Dyna-Tex.
Objectives
1. Generate over $400,000 in sales by the end of year 1. 2. Increase sales by 100% by the end of year 2. 3. Land 4 custom consulting game development projects within 12 months.
Target Markets
Our ideal customer for the El
Our marketing plan, included below, details our products and/or services, pricing and promotions plans.
After a company wide effort to extract the information needed to produce a quality marketing plan for Dyna-Tex.
Summary
Dyna-Tex develops computer for a wide range of potential customers. This marketing plan illustrates our market segments and the strategies we are employing to get customers and create a solid revenue stream. Our unique focus of creating computers that consumers are seeking gives us an advantage over our competitors.
We will fund the development of our computers by providing computers that are priced lower than our competitors. These consulting assignments will come from advertising sponsorship relationships that we will establish with companies who are interested in embedding their brand and offers inside our other computer products. In the first 3 years of the business, we expect these first versions of computers as our main revenue stream.
Vision
Our vision is to provide people with a comfort in using our computers during their normal day. We do this by providing them with quality computers that they can purchase at a low price.
Dyna-Tex uses their team's research and development experience to create computers their customers are seeking. Our marketing challenge is to attract people to our brand by leveraging a multi-pronged approach that involves social media, email marketing and search engine optimization strategies to gain market share. We will rely on word-of-mouth marketing to increase our market share in the areas our offices are located by getting involved with the community through educational programs and learning seminars that will be showcasing Dyna-Tex.
Objectives
1. Generate over $400,000 in sales by the end of year 1. 2. Increase sales by 100% by the end of year 2. 3. Land 4 custom consulting game development projects within 12 months.
Target Markets
Our ideal customer for the El