Surigao City
Eng104 – Business Technical Writing
BUSINESS PROPOSAL, PROPOSAL LETTER, & REPORT PROPOSAL
Prepared By:
ALBAN, RAYMOND C.
BSHRM - 4
Mrs. Virginia Catague
Instructor
What is Business Proposal?
A business proposal is a written offer from a seller to a prospective buyer. Business proposals are often a key step in the complex sales process—i.e., whenever a buyer considers more than price in a purchase.
A proposal puts the buyer's requirements in a context that favors the sellers products and services, and educates the buyer about the capabilities of the seller in satisfying their needs. A successful proposal results in a sale, where both parties get what they want, a win-win situation.
The professional organization devoted to the advancement of the art and science of proposal development is the Association of Proposal Management Professionals.
Types of Proposal
There are three distinct categories of business proposals:
Formally solicited
Informally solicited
Unsolicited
Formally solicited proposal
Solicited proposals are written in response to published requirements, contained in a request for proposal (RFP), request for quotation(RFQ), invitation for bid (IFB), or a request for information (RFI).
Request for proposal (RFP)
RFPs provide detailed specifications of what the customer wants to buy and sometimes include directions for preparing the proposal, as well as evaluation criteria the customer will use to evaluate offers. Customers issue RFPs when their needs cannot be met with generally available products or services. RFIs are issued to qualify the vendors who are interested in providing service/products for specific requirements. Based on the response to RFI, detailed RFP is issued to qualified vendors who the organization believes can provide desired services. Proposals in response to RFPs are seldom less than 10 pages and