Business Strategy for Campbell Soup
I. Introduction
Campbell’s was founded in 1869 by Joseph A. Campbell and Abraham Anderson. The company was originally called the “Joseph A. Campbell Preserve Company” and produced canned tomatoes, vegetables, jellies, soups, condiments and minced meats. By 1896, Anderson left the partnership, leaving Campbell to reorganize and form a new company, Joseph Campbell & Co. In 1897, Dr. John T. Dorrance, began working for the company. Dorrance3, a gifted chemist with degrees from MIT and Göttingen University, Germany, developed a commercially viable method for condensing soup by halving the quantity of its heaviest ingredient: water. Soup was not a popular staple in the American diet at the turn of the 20th century, but it was in Europe. However, Dorrance 's condensed soups quickly became successful among the public for their convenience and their price, 10 cents a can.
Today, Campbell Soup Company is the world’s leading soup maker and a global manufacturer of high-quality foods. There $7 billion portfolio is highly focused in three core areas where there skills, assets and capabilities are second to none: simple meals, heavily anchored in soup; baked snacks, heavily anchored in biscuits and crackers; and healthy beverages, heavily anchored in vegetable-based beverages. Campbell’s portfolio features many market-leading icon brands such as: in simple meals, Campbell’s soups globally and Liebig and Erasco soups in Europe; in baked snacks, Pepperidge Farm in North America and Arnott’s in Asia Pacific; and, in healthy beverages, V8.
Headquartered in Camden, New Jersey, Campbell employs nearly 20,000 people in more than 20 countries. There products are sold in approximately 120 countries. Campbell is a Fortune 500 company listed and principally traded on the New York Stock Exchange and the Swiss Exchange under the symbol “CPB.” The company is also listed in the Domini 400 Socially Responsible Investment Index. Currently, Campbell has more than 29,000 shareowners of
Campbell’s was founded in 1869 by Joseph A. Campbell and Abraham Anderson. The company was originally called the “Joseph A. Campbell Preserve Company” and produced canned tomatoes, vegetables, jellies, soups, condiments and minced meats. By 1896, Anderson left the partnership, leaving Campbell to reorganize and form a new company, Joseph Campbell & Co. In 1897, Dr. John T. Dorrance, began working for the company. Dorrance3, a gifted chemist with degrees from MIT and Göttingen University, Germany, developed a commercially viable method for condensing soup by halving the quantity of its heaviest ingredient: water. Soup was not a popular staple in the American diet at the turn of the 20th century, but it was in Europe. However, Dorrance 's condensed soups quickly became successful among the public for their convenience and their price, 10 cents a can.
Today, Campbell Soup Company is the world’s leading soup maker and a global manufacturer of high-quality foods. There $7 billion portfolio is highly focused in three core areas where there skills, assets and capabilities are second to none: simple meals, heavily anchored in soup; baked snacks, heavily anchored in biscuits and crackers; and healthy beverages, heavily anchored in vegetable-based beverages. Campbell’s portfolio features many market-leading icon brands such as: in simple meals, Campbell’s soups globally and Liebig and Erasco soups in Europe; in baked snacks, Pepperidge Farm in North America and Arnott’s in Asia Pacific; and, in healthy beverages, V8.
Headquartered in Camden, New Jersey, Campbell employs nearly 20,000 people in more than 20 countries. There products are sold in approximately 120 countries. Campbell is a Fortune 500 company listed and principally traded on the New York Stock Exchange and the Swiss Exchange under the symbol “CPB.” The company is also listed in the Domini 400 Socially Responsible Investment Index. Currently, Campbell has more than 29,000 shareowners of