Strategic Plan, Part I
Strategic Plan, Part 1
Diana Percell-Gumbs
BUS/475
August 29, 2011
Ronald Beach
Successfully introducing new products or services into the market is vital to the long-term growth of a company (Kotler and Keller, 2009). All Eyez on Me is a men clothing store that sells clothing for the hip hop nation. As a new business it is important to know what the business is all about and what it hopes to achieve in the next five years for it to become successful. The store offers a variety of name brand clothing such as Maurice Malone, Rocka Wear, Bushi, Karl Kani, Phat Farm, Pelle-Pelle, etc. The products are casual name brand clothing that men love and enjoy wearing. All Eyez on Me “will explain the importance of the business vision, mission, and values in determining its strategic direction and:
➢ Define the business, products or services, and customers by developing a mission statement. Ensure that the businesses are differentiating its product and service.
➢ Create a vision for the organization that clearly demonstrates its decision on what the business want to become in the future
➢ Define the guiding principles of values for the business considering the topics of culture, social responsibility, and ethics
➢ Analyze how the vision, mission, and values guide the organization’s strategic direction
➢ Evaluate how the organization addresses customer needs and critique how it achieves competitive advantage” (UOP, 2011). Mission Statement A mission statement is a message designed to be inclusive of the expectations of all stakeholders for the company’s performance over the long run (Pearce-Robinson). The mission of All Eyez on Me is to provide quality name brands clothing for the hip hop nation that makes men feels that all eyes are on them. All Eyez on Me marketing strategy is to make men look exquisite and handsome. The business will supply an assortment of name brand clothing such as Maurice Malone, Rocka
Diana Percell-Gumbs
BUS/475
August 29, 2011
Ronald Beach
Successfully introducing new products or services into the market is vital to the long-term growth of a company (Kotler and Keller, 2009). All Eyez on Me is a men clothing store that sells clothing for the hip hop nation. As a new business it is important to know what the business is all about and what it hopes to achieve in the next five years for it to become successful. The store offers a variety of name brand clothing such as Maurice Malone, Rocka Wear, Bushi, Karl Kani, Phat Farm, Pelle-Pelle, etc. The products are casual name brand clothing that men love and enjoy wearing. All Eyez on Me “will explain the importance of the business vision, mission, and values in determining its strategic direction and:
➢ Define the business, products or services, and customers by developing a mission statement. Ensure that the businesses are differentiating its product and service.
➢ Create a vision for the organization that clearly demonstrates its decision on what the business want to become in the future
➢ Define the guiding principles of values for the business considering the topics of culture, social responsibility, and ethics
➢ Analyze how the vision, mission, and values guide the organization’s strategic direction
➢ Evaluate how the organization addresses customer needs and critique how it achieves competitive advantage” (UOP, 2011). Mission Statement A mission statement is a message designed to be inclusive of the expectations of all stakeholders for the company’s performance over the long run (Pearce-Robinson). The mission of All Eyez on Me is to provide quality name brands clothing for the hip hop nation that makes men feels that all eyes are on them. All Eyez on Me marketing strategy is to make men look exquisite and handsome. The business will supply an assortment of name brand clothing such as Maurice Malone, Rocka
References: Pearce J.A. II & Robinson, R.B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). New York, NY: McGraw-Hill Kotler, P. & Keller, K.L (2009). Marketing Management. (13th ed.) Upper Saddle River NJ Prentice Hall University of Phoenix. (2011). Strategic Plan Part I: Conceptualizing a Business Week 2 Assignment.