Business Strategy Game

Individual Report of the Business Strategy Game

Table of Contents

Title Page 1

Table of Contents 2

The abstract 3

Introduction 4

Performance Analysis and Evaluation 5-9

Conclusion and Recommendations 10

Appendices
Appendix 1 – Vision, Mission, Objectives and 3-year Strategic Plan 11
Appendix 2 – Organization Chart in Board of Directors and Responsibilities 12
Appendix 3 – Strategic Position Posted in Strategy Clock 12
Appendix 4 – Performance Review in Year 11 to Year 17 13-16
Appendix 5 – Interest Rates 17
Appendix 6 – Financial Performance 18
Appendix 7 – Performance Review 19-20
Appendix 8 – Final Scoreboard 7 21
Appendix 9 – The Detailed Decision Makings in Year 11 to Year 16 22-26

Reference 27

The abstract
The aim of this report is to learn how to apply managing strategies through the simulation game. Before start the game, a group of four members are formed to agree to use Porter’s Five Forces to analysis and to build up strategic position to win the game.
During the playing of the game, the win and the lost can be stimulated our team members to apply the right strategic theories to our Company B.

By the use of Porter’s Five Forces – bargaining power of buyers
Our strategy is to cut the price of footwear, increasing the advertising budget and bid the celebrity appeal to occupy more market segment.

By the use of Porter’s Five Forces – threats of entry
Our strategy is to increase the percentage of the superior materials usage and to increase the number of models in branded production.

By the use of Porter’s Five Forces – intensity of rivalry among existing competitors
After earning of profit in Year 11 and 12, our