Business Strategy TK 1 
Business strategy LO1
1.1. Explain strategic contexts and terminology missions, visions, objectives, goals, core competencies.
Overview
The aim of this section is to give us the knowledge and understanding of how a business unit can strategically organise and plan for likely future outcomes in order to be successful. Strategic contexts and terminology will explain the business ideas, principles, theories, definitions, importance, application and also its implications.
According to New Zealand Government “Strategic management is concerned with the formulation and implementation of strategy within an organisation. Strategic planning involves developing an overall company strategy for long-run survival and growth. This process involves. Strategic management requires managers to think strategically, ask questions such as "Is the program doing the right things and consider to anticipate trends in the external environment that will affect the achievement of organisational goals.
Johnson et al (2011) simply defines the strategy as “the long-term direction of an organisation”. According to this definition, the strategy has long-term direction of achieving organisational goals.
Mission
Mission Statement – summary of the beliefs of the organisation and where it is now.
What is a company mission?
One possible definition of the corporate mission is "the definition of its purpose, the supreme aspiration continually attempts to achieve it." The mission statement is usually a sentence or paragraph that this formula due to be in a form somewhat vague but durable and is therefore a stable reference in the daily change. It also could be called as a short written statement
A mission statement defines what an organization is, why it exists, and its reason for being. At a minimum, your mission statement should define who your main customers are, identify products and services you produce, and describe the location in which you operate.
As stated by Mitzemberg, a mission
1.1. Explain strategic contexts and terminology missions, visions, objectives, goals, core competencies.
Overview
The aim of this section is to give us the knowledge and understanding of how a business unit can strategically organise and plan for likely future outcomes in order to be successful. Strategic contexts and terminology will explain the business ideas, principles, theories, definitions, importance, application and also its implications.
According to New Zealand Government “Strategic management is concerned with the formulation and implementation of strategy within an organisation. Strategic planning involves developing an overall company strategy for long-run survival and growth. This process involves. Strategic management requires managers to think strategically, ask questions such as "Is the program doing the right things and consider to anticipate trends in the external environment that will affect the achievement of organisational goals.
Johnson et al (2011) simply defines the strategy as “the long-term direction of an organisation”. According to this definition, the strategy has long-term direction of achieving organisational goals.
Mission
Mission Statement – summary of the beliefs of the organisation and where it is now.
What is a company mission?
One possible definition of the corporate mission is "the definition of its purpose, the supreme aspiration continually attempts to achieve it." The mission statement is usually a sentence or paragraph that this formula due to be in a form somewhat vague but durable and is therefore a stable reference in the daily change. It also could be called as a short written statement
A mission statement defines what an organization is, why it exists, and its reason for being. At a minimum, your mission statement should define who your main customers are, identify products and services you produce, and describe the location in which you operate.
As stated by Mitzemberg, a mission