BUSN115 Week 2 HMWK
I. What cultural factors must U.S. sports franchises overcome to increase popularity abroad? Why? (9 points)
I would think that sports would have to follow the same path as a business would look to expand itself into other countries. To be successful you must have a firm grasp of understanding the cultural differences. Be friendly and have an open mind to experience the culture they have to offer.
When planning to expand a U.S sports franchise overseas, you must first think of the factors of local cultures. You must understand the cultural differences of their countries. Culture is defined in our text book as “A shared system of symbols, beliefs, attitudes, values, expectations, and norms for behavior.” (Courtland L. Bovée, 2013) “Culture can include social structures, religion, manners and customs, values and attitudes, language, and personal communication.” (Nickels, 2013)
In past years most teams primarily consisted of American athletes only. Now teams look to scouting and recruiting from foreign countries as well. This can make the team popular, and may aide in the sport becoming more popular.
II. How can franchises ensure their products are appropriate for international markets? (9 points)
What works at home does not always work for the international market. Reviewing every aspect of the business from drafting the franchise agreements, to evaluating fees, reviewing the business requirements, the amount of advertising and marketing that will be needed to properly launch the system and how the brand will be effected are the competitive challenges that will make one re-think will this work internationally.
You have to do a tremendous amount of research and actually spend some time there to be sure this feels right. Rules and regulations are much different than in the US, but by spending some time over there and interacting with its citizens, you would get a better understanding of what you are about to get into.. Make sure your product or
I would think that sports would have to follow the same path as a business would look to expand itself into other countries. To be successful you must have a firm grasp of understanding the cultural differences. Be friendly and have an open mind to experience the culture they have to offer.
When planning to expand a U.S sports franchise overseas, you must first think of the factors of local cultures. You must understand the cultural differences of their countries. Culture is defined in our text book as “A shared system of symbols, beliefs, attitudes, values, expectations, and norms for behavior.” (Courtland L. Bovée, 2013) “Culture can include social structures, religion, manners and customs, values and attitudes, language, and personal communication.” (Nickels, 2013)
In past years most teams primarily consisted of American athletes only. Now teams look to scouting and recruiting from foreign countries as well. This can make the team popular, and may aide in the sport becoming more popular.
II. How can franchises ensure their products are appropriate for international markets? (9 points)
What works at home does not always work for the international market. Reviewing every aspect of the business from drafting the franchise agreements, to evaluating fees, reviewing the business requirements, the amount of advertising and marketing that will be needed to properly launch the system and how the brand will be effected are the competitive challenges that will make one re-think will this work internationally.
You have to do a tremendous amount of research and actually spend some time there to be sure this feels right. Rules and regulations are much different than in the US, but by spending some time over there and interacting with its citizens, you would get a better understanding of what you are about to get into.. Make sure your product or
Cited: (2013). In J. V. Courtland L. Bovée, Business in Action (p. 485). Boston: Pearson. Global Financial Crisis. (2013, Mar 24). Retrieved July 16, 2014, from Free Trade and Globalization: www.globalissues.org › Nickels, M. &. (2013). In Understanding Business (p. 569). Boston: McGraw-Hill Learning Solutions.