Bussiness and sport
Introduction 3
Framework of growth of Sport…………………………………...............3
Factors Relevant on the Convergence of Sport and Business …………4-5
Business functions related to Sport Business…………………………….6
Marketing………………………………………………………………...6
Production of goods……………………………………………………..7
Conclusions………………………………………………………………7
List of Reference 8
Introduction
Sport defined as a physical activity that is governed by a set of rules or customs and often engaged in competitively. So, develop an activity or leisure as a sport is not something you can achieve overnight. Develop a sport as business is even more difficult and complex. So, how can we develop a successful sport even business for the sport? In the past, sport maybe an entertainment for human. It cannot earn much money in the sport.
Nowadays, Sport industry is one of the world’s largest industries. It is nearly half of Americans over 6 years old participate in at least one outdoor activity. In 2010, there were 10.1 billion outdoor outings and 730 billion into the U.S. Economy. The sport business industry consists of several different segments including sports tourism, sporting goods such as manufacturing and retail, sports apparel, amateur participant sports, professional sports, recreation, high school and college athletics, outdoor sports, sports businesses such as sport marketing firms, the sport sponsorship industry, and sport governing bodies. (UniversityofVirginiaWest, 2008) Every segments and business can lead a sport become successful and a good business to earn money and attract people to join.
According from Beech and Chadwick (Beech & Chadwick, 2004), there have seven steps for the Development of a Sport as Business, Foundation, Codification, Stratification, Professionalization, Post-professionalization, Commercialisation and Post-commercialisation.
Framework of Growth of Sport Business
I just use HK football to introduce the Framework. There is no doubt that phase
Framework of growth of Sport…………………………………...............3
Factors Relevant on the Convergence of Sport and Business …………4-5
Business functions related to Sport Business…………………………….6
Marketing………………………………………………………………...6
Production of goods……………………………………………………..7
Conclusions………………………………………………………………7
List of Reference 8
Introduction
Sport defined as a physical activity that is governed by a set of rules or customs and often engaged in competitively. So, develop an activity or leisure as a sport is not something you can achieve overnight. Develop a sport as business is even more difficult and complex. So, how can we develop a successful sport even business for the sport? In the past, sport maybe an entertainment for human. It cannot earn much money in the sport.
Nowadays, Sport industry is one of the world’s largest industries. It is nearly half of Americans over 6 years old participate in at least one outdoor activity. In 2010, there were 10.1 billion outdoor outings and 730 billion into the U.S. Economy. The sport business industry consists of several different segments including sports tourism, sporting goods such as manufacturing and retail, sports apparel, amateur participant sports, professional sports, recreation, high school and college athletics, outdoor sports, sports businesses such as sport marketing firms, the sport sponsorship industry, and sport governing bodies. (UniversityofVirginiaWest, 2008) Every segments and business can lead a sport become successful and a good business to earn money and attract people to join.
According from Beech and Chadwick (Beech & Chadwick, 2004), there have seven steps for the Development of a Sport as Business, Foundation, Codification, Stratification, Professionalization, Post-professionalization, Commercialisation and Post-commercialisation.
Framework of Growth of Sport Business
I just use HK football to introduce the Framework. There is no doubt that phase