Preview

Bussini case study

Good Essays
Open Document
Open Document
595 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Bussini case study
Over the past two decades, bossini has become one of the most popular brands of high quality casual fashion wear and accessories in the region. At the same time, fulfilling the Group' s motto, "For a better world.... we care" , bossini has also achieved recognition for its social commitment and successful charitable campaigns.

First launched in the early 1980s, bossini (part of the Laws Group) opened its first exclusive store in Hong Kong in 1987. bossini International Holdings Limited was listed on the Stock Exchange of Hong Kong in 1993, and now operates one of the largest retail fashion chains in Hong Kong and Macau. In recent years the bossini brand has steadily expanded internationally, opening outlets in Singapore, Taiwan and Mainland China.

bossini' s designs are noted for their fresh, contemporary and easy-to-wear style, characterised by good quality at affordable prices. bossini' s stores offer excellent customer service, and are regularly renovated to provide a welcoming shopping environment. The Group employs innovative marketing promotions, and also arranges occasional fundraising campaigns through its stores for leading charities.

All this is supported behind the scenes by efficient management, strong investment in human resources, effective cost control and strict quality management. This combination of quality products, attractive stores and strong management will ensure that bossini remains the brand of choice for fashionable high quality casual wear.

I. INTRODUCTION
The traditional marketing and management of fast fashion industry is experiencing a revolution because of the emerging of e-commerce. Since the birth of e-commerce, businesses have been able to make use of the Internet in reducing costs associated with purchasing, managing supplier relationships, streamlining logistics and inventory, and developing strategic advantage and successful implementation of business re-engineering. E-commerce allows companies to
improve

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Business research is defined as, “a systematic inquiry that provides information to guide managerial decisions” (Cooper & Schindler, 2011). The new president of an established company, which manufactures equipment and supplies within the dairy industry, finds the company to be inefficient and unprofitable. Using business research will be very beneficial to the new president. Using the steps of the research process, the president will be able to make educated decisions as to the future of the company.…

    • 481 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    There are three different types of businesses that could be used to execute this idea: a sole proprietorship, a partnership, or a corporation. The sole proprietorship is the simplest of these ideas. In this idea, we would retain completely decision-making power over the entire business (Pecher, Steiber,…

    • 820 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Buss1001 - Case Study 1

    • 613 Words
    • 3 Pages

    In order for the BlackBerry industry to succeed, RIM must invest it’s time in 3 key core competencies. Needle (2010) states core competencies as ‘those activities of a firm that make a difference and give the firm a competitive edge’, for the BlackBerry these core competencies lie within its sleek design, functionality and security.…

    • 613 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Bussiness Ananlysis

    • 692 Words
    • 3 Pages

    Jose Rivera should select to create a corporation for his Toy Builder business. There are many reasons why it would be advantageous for Jose to create a corporation for Toy Builder as opposed to a sole proprietorship or partnership. Jose has a long desired to get into the toy business but it would be wise to separate this desire from his already acquired wealth which he has worked for so many years to accumulate. By Incorporating Toy Builder he creates a liability shield or separation between his personal assets and the newly acquired Toy Builder Company.…

    • 692 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Great retail space that is bright, hip, clean, and located in an upscale mall, suburban neighborhood, or urban retail district.…

    • 642 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Topshop Company Profile

    • 6288 Words
    • 26 Pages

    Topshop first began in the basement of a Peter Robinson’s Department Store in 1964 by the Arcadia Group (then owned by Montague Burton). It wasn’t until 1974 that Topshop removed itself from the Sheffield owned department store and had its first stand-alone store.…

    • 6288 Words
    • 26 Pages
    Powerful Essays
  • Good Essays

    Iron Filings

    • 739 Words
    • 3 Pages

    Problem: What methods could be used to extract materials from the given mixture that contains iron filings,sand,salt and small stones? Background There are things that must be understood before doing this lab. The first thing that must be understood is a mixture. A mixture has two or more pure substances, and the substances keep their chemical compositions (study.com).The next thing to apprehend is filteration. Filtration is a method used to separate a solid that isn’t dissolved in water.…

    • 739 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Topshop

    • 941 Words
    • 4 Pages

    Topshop has been linked with major designers and celebrities like Kate Moss who has further helped promote the brand and its quality.…

    • 941 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Buss1001-Case Study

    • 960 Words
    • 4 Pages

    Recently, ANZ Banking Corporation has made a decision of outsourcing and offshoring a certain amount of jobs to minimize its increasing cost pressures. At the same time, critics doubted if the decision was a good choice as a cost cutting measure for the bank (Wade and Hawthorne 2012). There are ethical issues, security concerns and managerial control which need to be taken considerations for outsourcing and off-shoring. Soyref (2012) defined outsourcing as the provision by a third party to provide services and activities that can involve a transfer of assets and staff. By definition, offshoring refers to a financial organization whose headquarters lies outside the country (Soyref 2012).…

    • 960 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Fashion Design Research

    • 886 Words
    • 4 Pages

    For hundred of years, the practice of people changing the style of clothing worn is become a movement almost in every cultures around the world. That movement is called “fashion trend”. Nowadays, more and more people concern about their own fashion styles because people now judge other by the way they look. A number of cities are recognized as global fashion centers and are recognized for their fashion weeks, where designers exhibit their new clothing collections to audiences. These cities are Paris, Milan, New York City, and London. The Giorgio Armani brand is one of most respected and well – known in the fashion and luxury brand industry. Giorgio Armani with its popularity amongst the elite of the society and the fashion literate segment of the market has followed similar steps by extending the brand. Today the Armani brand has one corporate brand and five sub-brands, each catering to different sets of target customers and at different price levels.…

    • 886 Words
    • 4 Pages
    Good Essays
  • Good Essays

    UNIQLO Japan Operations

    • 4043 Words
    • 17 Pages

    Most of our customers already have plenty of clothes. For them to purchase new clothes, there must be some new value added in design and/or function; we could call them “clothes with some news value.” To communicate the true value of our products to customers, we have to change all aspects of the shopping experience, including store design, the sales floor, lineup of products, and our service. Our large-format store strategy is part of this change and a process for taking UNIQLO to a new stage. In our large-format Naoki Otoma…

    • 4043 Words
    • 17 Pages
    Good Essays
  • Good Essays

    The brand is easy to reach for customers because of their many points of sales, i.e. more than 4,000 worldwide. Their denim is of a very high quality. The most remarkable concepts is the menu concept. This was an idea comparable to modern fast food restaurants. Customers could chose entire outfits from a menu, and the staff was dressed as fast food employees.…

    • 549 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Bussiness Management 1a

    • 1820 Words
    • 8 Pages

    QUESTION 1 Read the case study below and answer ALL questions that follow Leading in the 21st Century Barton, D., Grant, A., and Horn, M., 2012, McKinsey Quarterly…

    • 1820 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Padini Report

    • 2873 Words
    • 8 Pages

    Padini is mainly an integrated operation that controls its products from concept stage to manufacturing, merchandising and image marketing. The Padini Concept Store is a concept which houses all Padini Holdings brands under one roof or “one-stop-shopping”. They sells both men's and ladies’ shoes and accessories, garments, ancillary products, children’s garments, maternity wear and accessories through various subsidiaries.…

    • 2873 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Armani Hotel Dubai

    • 7491 Words
    • 30 Pages

    Giorgio Armani brand strategy, fashion brand. (n.d.). Martin Roll - Business, Brands and Leadership. Retrieved March 30, 2011, from http://www.venturerepublic.com/resources/giorgio_armani_-_the_ultimate_fashion_brand.asp…

    • 7491 Words
    • 30 Pages
    Powerful Essays