BYU Portfolio 1
Case: Carnival Cruise Lines (from Lesson 1)
1. What global forces have contributed to the growth of the cruise-line industry?
Some changes in the global environment were favorable to the cruise-line industry. For example, more ports are available to a mass market thereby increasing cruise-line industry’s destination offers. Safety precautions have also improved globally, adding onto the attractiveness of going on cruises as a vacation for families. As the world becomes more developed, cruise-line companies are able to offer better packages such as tax-free shopping, on board entertainment, and casinos.
2. What specific steps has Carnival Cruise Lines taken to benefit from global social changes?
Carnival Cruise Lines have benefited from changes in global environment by paying attention to the discretionary income people have. For example, during economic recessions, the cruise line offered shorter packages that are lower in cost for both the cruise line and its customers. Additionally, by sourcing employees on a global basis, Carnival Cruise was able to minimize staffing cost.
3. What threats exist for the future performance of the cruise-line industry and, specifically, of Carnival Cruise Lines? If you were in charge of Carnival, how would you (a) try to prevent these threats from becoming reality, and (b) deal with them if they were realized?
Video: Myth: Outsourcing is Bad for America (from Lesson 1)
1. What arguments do Lou Dobbs and others make for the reduction or elimination of outsourcing?
2. What arguments support the opposite position?
3. Should companies outsource labor? (There is no right or wrong answer to this question.)
Video: The Debate on Globalization (from Lesson 4)
1. Define globalization and explain how it affects people in both the developed and developing world.
2. Explain the arguments for and against globalization.
Assignment Submission Instructions
You will submit your completed questions to Independent Study electronically throughout
1. What global forces have contributed to the growth of the cruise-line industry?
Some changes in the global environment were favorable to the cruise-line industry. For example, more ports are available to a mass market thereby increasing cruise-line industry’s destination offers. Safety precautions have also improved globally, adding onto the attractiveness of going on cruises as a vacation for families. As the world becomes more developed, cruise-line companies are able to offer better packages such as tax-free shopping, on board entertainment, and casinos.
2. What specific steps has Carnival Cruise Lines taken to benefit from global social changes?
Carnival Cruise Lines have benefited from changes in global environment by paying attention to the discretionary income people have. For example, during economic recessions, the cruise line offered shorter packages that are lower in cost for both the cruise line and its customers. Additionally, by sourcing employees on a global basis, Carnival Cruise was able to minimize staffing cost.
3. What threats exist for the future performance of the cruise-line industry and, specifically, of Carnival Cruise Lines? If you were in charge of Carnival, how would you (a) try to prevent these threats from becoming reality, and (b) deal with them if they were realized?
Video: Myth: Outsourcing is Bad for America (from Lesson 1)
1. What arguments do Lou Dobbs and others make for the reduction or elimination of outsourcing?
2. What arguments support the opposite position?
3. Should companies outsource labor? (There is no right or wrong answer to this question.)
Video: The Debate on Globalization (from Lesson 4)
1. Define globalization and explain how it affects people in both the developed and developing world.
2. Explain the arguments for and against globalization.
Assignment Submission Instructions
You will submit your completed questions to Independent Study electronically throughout