Carnival Corporation Mission Statement

Carnival Corporation began their operations in 1972 when Ted Arison purchased an aging ship and converted it into the first vessel for their cruise line. Since then, Carnival Corporation has grown into the world's largest cruise line with Ted Arison's son Mickey Arison taking over as CEO of the Corporation. Carnival has cruise brands that offer a broad range of travel from contemporary to luxury to fit everyone's budget. Carnival currently has six cruise brands. Those include Carnival Cruises (family Caribbean vacations), Holland America (luxury cruises), Cunard (ocean liner service), Costa Crociere (European destinations), Seabourn (luxury), and Windstar (luxury). In addition to the cruise lines, they also operate a tour business that offers sightseeing tours both separately and as a part of its cruise packages. Carnival also receives revenue form various onboard activities including casino gambling, bar sales, gift shops, arcades, spa services, and photo/art sales.

Carnival Corporation's mission statement is to provide an alternative to traditional vacations by offering quality cruise packages that target customers of every age.

Carnival's major competitors include Norwegian Cruise Lines, P&O Princess Cruises, Royal Caribbean Cruises, Disney Cruise Line, and Celebrity
At the present time, the US economy has began to slow and this will have a direct impact on the cruise industry. Also, the industry depends heavily on travel agents to do the majority of their booking. This has caused the cruise operators to be hesitant in implementing on line booking and other marketing plans in fear of the travel agents refusing to sell their packages. Finally, the increase of competition in the industry will begin to make it more difficult to continue to operate cruises at full capacity, which is vital in this industry because of the high fixed costs associated with the