Terms
Week 1: Introduction rhetoric; rhetor; public address; rhetorical theory; rhetorical criticism
Rhetoric-
1)According to Locke, Rhetoric was described as a powerful tool of deception, we should aspire to scientific language or a “perfect cheat”
2) Quintilian- The Art of speaking well
3) According to Professor,- Rhetoric is strategic-often persuasive use of communication
Rhetor-
One who does or performs rhetoric.
Uses rhetoric through speech, writing, music, etc.
Public Address- The history of rhetorical acts (old and new speakers and speeches)
In addition, Why Study history of Public Address?
a) Understand historical actors in their own right
b) Understand our present moment (legacies and touchstones) --> Touchstone- Something we draw upon and refer to today to make an argument --> Legacies- Issues such as race that still influence us today. What people did in the past directly influences what we can or cannot do
Rhetorical Theory- The ways in which scholars try to give a general account of features and principles of rhetoric.
Includes type of discourse, context (The rhetorical situation) and identity (how rhetoric shapes identity)
Rhetorical Theory is general.
Rhetorical Criticism-
-Particular,
-Involves interpreting, analyzing, and evaluating particular rhetorical acts.
Again, it is particular.
Week 2: World War II rhetorical situation; close textual analysis; strategic ambiguity; declarative tone; characterization; repetition; neo-classical criticism; ethos; logos; pathos; syllogism; enthymeme
Rhetorical situation: Lloyd Bitzer’s theory on context, which includes:
1. Exigence- “imperfection marked by urgency” (ex. Pearl Harbor), Exigence calls for discourse
2. Audience- “mediators of change” as a result of the speech, War Message- Primary audiences, Congress: declare war, American people- define, reassure, rally
3. Constraints- Anything that