Cadbury vs Kraft
The biggest mergers&takeovers: financial background In our presentation we’re going to tell you about the takeover of 1 big confectionery company.
Leader in the confectionery market.
We won’t tell you, which company it is but we’ll show you its’ product instead.
Suppositions? NEWS: Cadbury VS Kraft Foods
What happened to Cadbury and who was it taken over by???
After months of negotiations, Kraft (KFT) announced in 2010 that it would acquire U.K. сonfection giant Cadbury. The takeover bid was $19.5 billion.
Background of Cadbury…
Now a little bit about the history of Cadbury, you’ll know who founded the company and why! Let’s begin.
Cadbury was found in 1824 when a young Quaker named John Cadbury opened up a shop in Birmingham. Do you know the word Quaker??? Quaker is a member of a Christian group, called the Society of Friends, that is strongly opposed to violence and war, in other words, Quaker is a Pacifist.
John sold coffee, tea, drinking chocolate and cocoa at his shop as an alternative to alcohol, which he believed was a main cause of poverty. By 1842 John was selling 11 kinds of cocoa and 16 kinds of drinking chocolate. Soon John’s brother Benjamin joined the company to form Cadbury Brothers of Birmingham. The Cadbury brothers opened an office in London and received a Royal Warrant (one of many) as manufacturers of chocolate and cocoa to Queen Victoria in 1854.
John’s sons George and Richard continued to expand the product line, and by 1864, they were pulling a profit. Two years later the company employed 2600 employees. As you can see the brothers succeed in chocolate production. When the World War started the factory helped its employees who joined the army by sending them clothing, books (and chocolate of course). After the war the employees were able to return to work and enter the educational courses.
The company was flourishing, it merged with Schweppes, a well-known British brand that manufactured carbonated mineral water
Leader in the confectionery market.
We won’t tell you, which company it is but we’ll show you its’ product instead.
Suppositions? NEWS: Cadbury VS Kraft Foods
What happened to Cadbury and who was it taken over by???
After months of negotiations, Kraft (KFT) announced in 2010 that it would acquire U.K. сonfection giant Cadbury. The takeover bid was $19.5 billion.
Background of Cadbury…
Now a little bit about the history of Cadbury, you’ll know who founded the company and why! Let’s begin.
Cadbury was found in 1824 when a young Quaker named John Cadbury opened up a shop in Birmingham. Do you know the word Quaker??? Quaker is a member of a Christian group, called the Society of Friends, that is strongly opposed to violence and war, in other words, Quaker is a Pacifist.
John sold coffee, tea, drinking chocolate and cocoa at his shop as an alternative to alcohol, which he believed was a main cause of poverty. By 1842 John was selling 11 kinds of cocoa and 16 kinds of drinking chocolate. Soon John’s brother Benjamin joined the company to form Cadbury Brothers of Birmingham. The Cadbury brothers opened an office in London and received a Royal Warrant (one of many) as manufacturers of chocolate and cocoa to Queen Victoria in 1854.
John’s sons George and Richard continued to expand the product line, and by 1864, they were pulling a profit. Two years later the company employed 2600 employees. As you can see the brothers succeed in chocolate production. When the World War started the factory helped its employees who joined the army by sending them clothing, books (and chocolate of course). After the war the employees were able to return to work and enter the educational courses.
The company was flourishing, it merged with Schweppes, a well-known British brand that manufactured carbonated mineral water