Cadbury’s Eclairs – a Success Story
An Economic Study
Cadbury’s ECLAIRS – a success story with Recommendations to competitors for breaking the monopoly
Indian Confectionery Market
Managerial Economics
Companies
Cadbury’s India
Perfetti Van Melle India
Other small players in the market
GROUP ‘9’
Roll Number Name Email Phone Number
57
58 Renu Pathak ppathakrenu@gmail.com 9560124477
59 Renuka Dabas Dabas.renuka@gmail.com 9911100127
60
61 Satyabrata Pati satyabratapati@yahoo.com 9868278900
62 Sayak Chakrabarti sayakch@gmail.com 9711993736
63
• Identification of the problem
Cadbury’s India is the market leader in Chocolate Confectionery business with a market share of over 70%.[56] The Brand Trust Report, India Study, 2011 published by Trust Research Advisory ranked Cadbury in the top 100 most trusted brands list.
Dairy milk éclairs being ranked 68th in the TOP 100 brands list has been one of the flagship brands of Cadbury’s India and has maintained its monopoly since long in the segment.
• Objective of the study:
1. Economic analysis of the Indian confectionery market, Cadbury’s efforts to leverage the same.
2. Enlist Recommendations’ for competitors to help them break the monopoly and increase their market share.
• Methodology
The methodology for the study will be a combination of facts gathering, Information, analysis of the information and drawing conclusions.
• Data analysis
The relevant data will be studied on market segmentation, consumer’s feedback and impact of this brand on cadbury’s india’s growth. Analyzing Demand, Supply and other relevant factors.
• Discussion
Availability of similar products in the market, their comparison with the existing brands
• Recommendations
As a result of Economic analysis produce a list of Recommendations for the competitors to help them break this monopoly and may apply the same to increase their market share thus maximizing
Cadbury’s ECLAIRS – a success story with Recommendations to competitors for breaking the monopoly
Indian Confectionery Market
Managerial Economics
Companies
Cadbury’s India
Perfetti Van Melle India
Other small players in the market
GROUP ‘9’
Roll Number Name Email Phone Number
57
58 Renu Pathak ppathakrenu@gmail.com 9560124477
59 Renuka Dabas Dabas.renuka@gmail.com 9911100127
60
61 Satyabrata Pati satyabratapati@yahoo.com 9868278900
62 Sayak Chakrabarti sayakch@gmail.com 9711993736
63
• Identification of the problem
Cadbury’s India is the market leader in Chocolate Confectionery business with a market share of over 70%.[56] The Brand Trust Report, India Study, 2011 published by Trust Research Advisory ranked Cadbury in the top 100 most trusted brands list.
Dairy milk éclairs being ranked 68th in the TOP 100 brands list has been one of the flagship brands of Cadbury’s India and has maintained its monopoly since long in the segment.
• Objective of the study:
1. Economic analysis of the Indian confectionery market, Cadbury’s efforts to leverage the same.
2. Enlist Recommendations’ for competitors to help them break the monopoly and increase their market share.
• Methodology
The methodology for the study will be a combination of facts gathering, Information, analysis of the information and drawing conclusions.
• Data analysis
The relevant data will be studied on market segmentation, consumer’s feedback and impact of this brand on cadbury’s india’s growth. Analyzing Demand, Supply and other relevant factors.
• Discussion
Availability of similar products in the market, their comparison with the existing brands
• Recommendations
As a result of Economic analysis produce a list of Recommendations for the competitors to help them break this monopoly and may apply the same to increase their market share thus maximizing