Collects numerical data that can be quantified. Research with numbers. Focus on measuring, collecting and drawing relationships through statistical analysis and experimentation.
E.g.: questionnaires, interviews and experiments.
Benefits: Objective and reliable, less subject to bias of researcher. Qualitative research
Collecting Information not involving numbers. Focus on small numbers of people and produce and large amount of information about them.
E.g.: Observations, Case Studies, interviews documents and questionnaires.
Benefits: Assess individual opinions and feelings, able to obtain more detailed information about beliefs, values, feelings and attitudes.
Disadvantages: Time consuming, more subjective and open to bias.
conducting research formulating a research proposal
Outlines what is to be done, how it will be done and when it will be done.
Components:
Introduction -why topic is chosen -hypothesis -research methods
Data needed -Info needed to answer question -statistics -descriptions/definitions -literature to be reviewed
Research Methods -what methods you will use -secondary sources -how you will conduct your research
Timeline
-how long you will spend on each aspect of the report
Research Methodology
-survey - process of conducting a study. Uses interviews or questionnaires. Can be few or many people. A wide amount of responses are possible. Can be easy to collate. Questions can be misinterpreted.
-interview - talk to people (phone/person) usually one on one but can have a focus group of 3 -8. Answers are recorded.
Can be structured or unstructured. Structured is formal and uses predetermined questions. Often brief. Benefits involve being easy to compare answers and shorter amount of time needed.