Callaway Golf
Wayne Mallette, director of performance management for Callaway Golf Canada is asked by the golf company’s managing director Steve Kaufman, to measure the functioning of the Mobile Performance Team (MPT). He is also expected to implement an effective plan of action that would guarantee that Callaway Golf Canada stay superior to its competitors for the rapidly approaching 2008 golf season. Callaway Golf’s main goal is to be of assistance to every golfer to help them improve their golfing skills. This does not inevitably mean that their products will resolve every golfers problem, it simply represents that they will do all in their power to help golfers enhance their abilities in the sport.
One of the main strategies of Callaway Golf is focusing on resources and research to develop unique and new products of the highest quality, and maximizing sales by persuading customers that by solely purchasing and utilizing the product this will improve their golfing skills.. Another Callaway strategy is marketing and advertising by the use of endorsements from golf professionals. This strategy is used to increase sales by using their product in association with the celebrity players to demonstrate to customers that if the professionals are using Callaway’s products, then it must be first class equipment. However, Callaway Golf invests more in research and development than celebrity endorsements. They have found that this strategy delivers more benefits to the company with the consistent high financial improvement rate of its products and the continuous innovations of these products.
Callaway’s customers consist of players from beginners to professionals and from a large variety of socioeconomic groups. To target its market more effectively, Callaway developed specific brands to appeal to each level of golf. The Top-Flite brand was geared towards beginners and the younger players who wanted the technological assistance along with an affordable price. This brand of
One of the main strategies of Callaway Golf is focusing on resources and research to develop unique and new products of the highest quality, and maximizing sales by persuading customers that by solely purchasing and utilizing the product this will improve their golfing skills.. Another Callaway strategy is marketing and advertising by the use of endorsements from golf professionals. This strategy is used to increase sales by using their product in association with the celebrity players to demonstrate to customers that if the professionals are using Callaway’s products, then it must be first class equipment. However, Callaway Golf invests more in research and development than celebrity endorsements. They have found that this strategy delivers more benefits to the company with the consistent high financial improvement rate of its products and the continuous innovations of these products.
Callaway’s customers consist of players from beginners to professionals and from a large variety of socioeconomic groups. To target its market more effectively, Callaway developed specific brands to appeal to each level of golf. The Top-Flite brand was geared towards beginners and the younger players who wanted the technological assistance along with an affordable price. This brand of