Swannies Case Study

¬ Weather is one of factors take into consideration regarding where and how often they golf. o Southern states in the U.S. become favorable for Swannies since weather is generally warmer year round. They would be able to sell their apparel & footwear year round in the southern states- compared to states where winter makes it impossible to play golf outdoors.

¬ A large number of golf facilities around California, and surrounding states mean more competitors. o Swannies will not be the only company to have recognized the importance of capturing market share in the South West. This may mean that Swannies may have a harder time being recognized by golfers who have seen brands that are more well known. Best Ways to Enter this Market
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