Preview

Campany Case 6 Darden Restaurants

Satisfactory Essays
Open Document
Open Document
322 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Campany Case 6 Darden Restaurants
Ian San Miguel
Company Case 6 Darden Restaurants

With more than 1800 restaurants spread throughout the country Darden Restaurants has become the largest full service restaurant company. Darden's success lies with in its ability to create brands with similar operations as well as effectively differentiating and positioning their brands. Some of the ways Darden differentiated their brands was by creating restaurants that provide customers with an emotional as well as physical experience. For example The Olive Garden, which is one of Dardens most promising brands and accounts for half of dardens annual revenues, focused on the concept of creating a mythical Italian family dining, hence their marketing phrase “When your here, your family”. Darden targeted the customers that wanted to experience an italian style dining atmosphere. Olive garden's management worked directly with italian chefs to capture the authenticity of italian style cooking and food. An example of effective marketing positioning is Red Lobsters strategy to develop a healthier style of dining as well as a more appealing menu. Red Lobster had to make some substantial changes when their sales dropped back in 2004. At the center of these changes was a concept that Red lobster referred to as “Stealth Health” which was a concept that prompted a development of a new menu based off wood-fired grilling. With one third of its new menu consisting of wood-fired grilled food, it helped bring in new customers who were interested in trying something new. Although this concept may have drawn away its original patrons, they targeted a segment that was much more abundant. However, Red Lobster did its best to keep original items on the menu for their loyal classic customer. I also feel this concept was created based of the facts that a majority of the customer base is shifting to more healthier options when dining out. The “Stealt health” strategy is an excellent approach to provide for this shifting

You May Also Find These Documents Helpful

  • Good Essays

    Approximately 52% of the 1993 population in the area was 60 years of age or over. This was considered the restaurant’s main target market. During the late 1980s and early 1990s, the number of people taking up permanent residence in the valley increased dramatically for various reasons. The climate was attractive for growing population of seniors. Land prices, housing, taxes, and utilities were affordable. With the average cost of an acre of industrial land in the Penticton area at $45000 in 1991, businesses were attracted to the area. Between 1984 and 1991, manufacturing jobs in the region had nearly doubled plus house price were low. Population increased during that period of time. Climate is the biggest factor of population increase. Penticton has the best climate in Canada.…

    • 15374 Words
    • 62 Pages
    Good Essays
  • Good Essays

    Kudler Fine Foods

    • 925 Words
    • 4 Pages

    In 1998 Kathy Kudler (owner), opened a gourmet food establishment with an ideal image of starting a business which provided the freshest ingredients as well as cooking instruments for individuals cooking benefit. Due to the company’s success Kathy has moved forward with expanding business. Business additions include three locations. Within the companies continued success Kudler’s foods continues to improve, provide and expand services to improve the operation while attracting and retaining customers. Kudler Fine Foods has generated a profit due to Kathy’s dedication to her employees, customers and operation. Kathy’s knowledge and awareness in regards to remaining successful will benefit the company as it develops effective marketing strategies included but not limited to tactics as well as marketing research.…

    • 925 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Tutti Matti

    • 1504 Words
    • 6 Pages

    After spending 6 years in Tuscany, Italy learning all aspects of a restaurant’s operation, Solomon returned to Canada and opened her first Tuscan Cuisine restaurant in Downtown Toronto. In order to survive in the competitive restaurant industry and discouraging economy condition, Solomon needs to address the following issues:…

    • 1504 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Kudler Fine Foods is an upscale specialty food store offering its customers the best in imported and domestic fare. The founder and owner Kathy Kudler had a vision for the business she wanted to develop because she found relief from the stress of working as vice-president of marketing for a large defense contractor by cooking gourmet foods. Realizing that it was not easy to find the necessary ingredients, Kathy noticed there was a business opportunity that she could capitalize on. Kudler’s mission is to provide customers with a pleasing shopping outing. Kudler wants their customers to understand that the products sold at their stores are nothing less than what Kathy Kudler uses in her own home. The goal is to provide customers with the best service by going “to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights” (Kudler Fine Foods, About, 2011, para. 3,). The value that Kudler Fine Foods wants to instill in the company is to treat the customer’s shopping experience like Kathy would treat her own by shopping the world for the best to provide the products not offered in other stores. Kudler is highly selective in regard to the team members. The goal of Kudler Fine Foods is to expand and…

    • 1762 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Wendy's Chili Revisited

    • 4166 Words
    • 12 Pages

    Introduction The main objective of this report is to determine the viability of retaining chili as an item on Wendy?s menu in terms of its costing and profitability. Our detailed analysis and discussion are found under the headings, ?Dollars and Sense? (page 8 ) and ?The Case for Chili? (page 12 ). We have also included discussions on Wendy?s attributes, ?The Wendy?s Edge?( page 4), why Wendy?s had to broaden its menu ?Menu Unlimited?, (page 6 ), the unique success of Wendy?s drive thru, ?Driving Ahead?, (page 7), a look at how Wendy?s could have better managed the difficult 80s, ?What Could Have Been??,(page 13) and a glimpse into the future of Wendy?s, ?Looking Ahead?,( page 14).…

    • 4166 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Swiss Chalet Media Brief

    • 832 Words
    • 4 Pages

    The agency can see that 71.8 percent of the population (in Ontario) consists of people who visit Swiss Chalet restaurants, which is also the region that has the most visitors of Family Restaurants in general. However, Ontario has the lowest Brand Opportunity out of all of the regions. the chart also shows, Quebec has the highest brand opportunity for Swiss Chalet, although their percent of family restaurant goers is relatively low. If the agency looks at Atlantic Canada, Ontario and Alberta in terms of Category and Brand Development index, it is clear to see that consumers are more likely to visit family restaurants in these regions and are more…

    • 832 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Red Lobster

    • 563 Words
    • 3 Pages

    In 2004, consumer survey revealed two lagging attributes important choosing a seafood restaurant: despite Red Lobster supplied top quality ingredients customers’ perceived that Red Lobster operated their service based on frozen food supply, also appearance of restaurants was outdated and caused consumers to question quality of Red Lobster food.…

    • 563 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Lp4 Chapter 9 Case Study

    • 451 Words
    • 2 Pages

    The Red Lobster site is very informative which appeals to the educated, affluent, and over-50 crowd. A customer can meet the chefs, read about ingredients, get health facts, and gets tips for cooking seafood. The primary message is freshness and how Red Lobster achieves freshness. The chef’s kitchen portion of the site achieves this message. The site is able to capture information about its customers through testimonials and reviews.…

    • 451 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Darden Restaurants is the world's biggest restaurant operator. The company is in the business of restaurant dining for customers who enjoy somewhat "relaxed" dining, and eating Italian and seafood in the United States and Canada. (99 Darden Restaurants 1999 Annual Report.) This is evident because as far as customers are…

    • 2946 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Chick Fila Marketing Plan

    • 3457 Words
    • 14 Pages

    According to research, in 2005, Chick-fil-A reported sales of more than $1.975 billion. It is documented that the company had 38 years of consecutive sales increase. The award winning company has been selected 11 times for the “Choice in Chains” Customer Satisfaction award. How Mr. Cathy accomplished this great feat is the task this paper is charged to unveil. Chick fil-A is already doing what it does best, “maintaining a quality product and consistently looking for ways to improve its current menu.” However, working on menu items that are more health friendly would increase sales significantly, now that Americans are becoming more health cautious. By combing great taste with healthy food, Chick fil-A is sure to increase its sales.…

    • 3457 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    In determining what makes a business successful one must consider all aspects of a firm. One of the most important factors of success is imbedded in the marketing management team of a company. In this project, Subway’s marketing strategy is thoroughly researched to reveal why the firm is thriving among fast food chains around the world. This is done through researching the background on the company, analyzing the fast food market, identifying the position/competition/brand, evaluating the services and pricing, and finally considering promotions/marketing. Through the breakdown of these subjects it will be apparent that Subway is not only one of the leading firms in its industry, it will also show that it has outshined companies across the world in marketing management.…

    • 12037 Words
    • 27 Pages
    Good Essays
  • Powerful Essays

    Kudler Fine Foods is an up-scale gourmet food shop that was founded in 1998 by Kathy Kudler and currently offers gourmet foods, beverages and products designed for gourmet cooking at the three stores locations in La Jolla, Del Mar and Encinitas, CA (University of Phoenix, 2007). The company has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers. Kudler is interested in adding catering to its service offerings and perhaps opening a fourth store. The success of the catering service, as well as opening a fourth store, is dependent on the creation of appropriate and effective marketing strategies and company-wide changes in order to introduce new products and services. The market strategies are developed based on analysis of current internal and external forces affecting the company. Proper analysis and implementation will provide a successful strategy resulting in a sustainable competitive advantage (Gomez-Mejia & Balkin, 2002).…

    • 1840 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Ginny's Restaurant Case

    • 575 Words
    • 3 Pages

    Virginia’s optimal investment in the restaurant is $3 million, which give her a total of $5,150,943 at the end of year 1. This is approximately a 29% increase in her wealth.…

    • 575 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    EMSE 6035 Case Study 1

    • 663 Words
    • 3 Pages

    The value proposition of Middleby Corporation will have a significant difference in term of products offered to fast-food companies oppose to ones offered to casual dining chains where Middleby has made a strong name and market for itself supplying clients like Papa John’s International. That is related to Middleby’s lengthy and solid experience in supplying fast-food companies compared to its test-run of supplying three undisclosed casual dining chains. In addition to that, Middleby’s Energy Star-approved products give its value propositioning offers a strong weight for both fast-food and casual dining chains.…

    • 663 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Thaifoon Restaurant Case

    • 2432 Words
    • 10 Pages

    For the fixed cost, from exhibit 4, I subtract amortization from the total projected annual cost, and add one month deposit paid to the landlord, which is 87,789-19,414= $68,375. Then variable cost based on the sales, which in total equals $397,371. So gross profit would be revenue- total cost (fixed cost+ variable cost)= $134,854. Then subtract amortization from gross profit, EBIT= $115,440.…

    • 2432 Words
    • 10 Pages
    Good Essays