Canadian Tire Assignment

C.T has 1 target market which is why they in so much business cause they focused on an all Parts store. There trying to Serve a new Target Market, while maintaining their existing one. C.T doesn’t want to be a 1 dimensional Company they want to be more diverse. There not Just nuts and bolts but nuts bolts and groceries which in a sense will help CT out quite a bit seeing as not everyone wants to go everywhere looking for groceries but can get everything at one store. Sort of like and All in one store. C.T doesn’t want to be a 1 dimensional Company they want to be more diverse. There not Just nuts and bolts but nuts bolts and groceries which in a sense will help CT out quite a bit seeing as not everyone wants to go everywhere looking for groceries but can get everything at one store. Sort of like and All in one store. The Typical Customer that shops at C.T is usually a Male between the ages of 20-60 looking for Auto parts, home renovations etc . The Reason in my opinion for bringing in a grocery department into C.T is because there looking for another target market. There changing the home decor and other marginal areas because they’re not marking money so bringing in a grocery part could possibly help them boost sales due to the fact there selling products that’s an everyday needs such as ; eggs, milk, cereal, etc. C.T has no major competitor but each category has a different competitors. Mechanics has multiple competitors like oil changers, Speedy etc. Home decor category has competitors like IKEA home hardware etc. Sports category has competitors like Sports Chek etc. Gardening has Michaels and every store that sells gardening equipment. C.T will have to either compete or compare with the grocery stores when sales are on and that could hurt them, having a new department, that’s in competition with BIG named stores, that will easily put competitors out of business will require lots of research on C.T’s behalf. C.T will have to try and compare with their