Canon Case Study
Strategic Management
Canon
Table Content 1. Introduction
2. General Description
3. Vision, mission and corporate values
4. Strategic objectives
5. Analysis of external competitive business environment (Porter’s model)
6. SWOT & PEST ANALYSIS
7. Strategy description
8. Strategy Implementation
9. Possible resistances analysis and methods of over passing resistances
10. Conclusion
1. Introduction
Corporate strategy is the pattern of decisions that guide an organization’s activities to reveal the principal objectives purposes and resources. In other words it refers to the range of business the company is to pursue, with the nature of the activities it intends to be and the nature of the economic and non-economic contribution it intends to make to its shareholders and stakeholders”. In effect, it corporate strategy maps out a sense of direction for a company’s activities. Corporate strategy in effect maps out the businesses in which an organization intends to compete in.
To formulate its corporate strategy, many researchers have call on organization to assess their strengths and weaknesses, as well as its environmental threats and opportunities, so as to give the organization an edge in chosen among alternative courses of action. Thus, it is recommended that an organization performs a SWOT (strengths, weaknesses, opportunities and threats) analysis prior to formulating corporate strategy. Today’s numerous challenges have pushed companies not to compete as individual companies but to try and corporate with other businesses in their activities.
2.General Description
Established in 1933 by Goro Yoshida and Saburo Uchida, Canon began as company called Precision Optical Instruments Laboratory. In the company’s beginnings, their major goal was to develop a 35mm camera. In 1934,the Kwanon camera was released yet it never actually hit the marketplace.
Due to their inability to develop a lens
Canon
Table Content 1. Introduction
2. General Description
3. Vision, mission and corporate values
4. Strategic objectives
5. Analysis of external competitive business environment (Porter’s model)
6. SWOT & PEST ANALYSIS
7. Strategy description
8. Strategy Implementation
9. Possible resistances analysis and methods of over passing resistances
10. Conclusion
1. Introduction
Corporate strategy is the pattern of decisions that guide an organization’s activities to reveal the principal objectives purposes and resources. In other words it refers to the range of business the company is to pursue, with the nature of the activities it intends to be and the nature of the economic and non-economic contribution it intends to make to its shareholders and stakeholders”. In effect, it corporate strategy maps out a sense of direction for a company’s activities. Corporate strategy in effect maps out the businesses in which an organization intends to compete in.
To formulate its corporate strategy, many researchers have call on organization to assess their strengths and weaknesses, as well as its environmental threats and opportunities, so as to give the organization an edge in chosen among alternative courses of action. Thus, it is recommended that an organization performs a SWOT (strengths, weaknesses, opportunities and threats) analysis prior to formulating corporate strategy. Today’s numerous challenges have pushed companies not to compete as individual companies but to try and corporate with other businesses in their activities.
2.General Description
Established in 1933 by Goro Yoshida and Saburo Uchida, Canon began as company called Precision Optical Instruments Laboratory. In the company’s beginnings, their major goal was to develop a 35mm camera. In 1934,the Kwanon camera was released yet it never actually hit the marketplace.
Due to their inability to develop a lens
References: Whittington, R. 2001. What is strategy, and does it matter? London: Thompson Learning. Henry, A. 2008. Understanding strategic management. Oxford: Oxford University Press R&D and business strategy: analysis of practices at Canon (B. Bowonder, T. Miyake) www.canon.com (Canon Inc. Corporate Strategy Conference 2010) www.wikipedia.com