Cap Wil Case Study Summary

The recommendation for the Cap Gemini report is using the product expansion strategy which concentrates on expanding its service in cloud computing. This strategy is preferred than the two mentioned above because the company can expand its service in cloud computing which has growth in increase collaboration, document control and which serve as cost-efficient method and environment friendly rather than market penetration and market development strategy earlier. By using this recommendation, the company can make more profit by expertizing in the four core business areas. The market development strategy could only help the company to target on new and emerging market while market penetration strategy will help the company to involve in selling
The company should supplement this product service to its current ingoing services through its website. Serving in cloud computing area comes with more complex features such as security and privacy issues where data stored in the cloud is more vulnerability to attack from other media. Firstly, many firms such as CloudSigma, lunacloud, amazon web services can be offer cloud services. Finally, advanced marketing approach should be set up which includes cloud computing as its new business service. This business service should be promoted in the company website, company magazine along with the entire business magazine. The company can also advertise its new service through social media which increases promotion in cost reducing way for baby boomers. LinkedIn targets the specific market which helps the company to have number of followers. Servicing through the social media is the easy and economical way in reaching out the customers and getting mouth of word compliment. In implementing this strategy comes with two major dilemmas which are availability of finance and security and privacy