The aim of this report is to study about one of the leading entrepreneurs in an industry. This report focuses on Captain GR Gopinath, the person who revolutionized the Indian aviation industry by providing it with low cost carriers.
1.1INDUSTRY
The Indian aviation industry is a niche market and is one of the fastest growing in the world frontier; becoming an integral part of the Indian economy. The influence of liberalization on Indian aviation had drastic consequences, which reflected in the shift of industry from being a government owned to a private owned sector. Air travel has progressed from the introductory stage to the growth stage due to the sudden increase in need, competition and advancements in technology with the main purpose revolving around leisure and business.
1.2 ENTREPRENEUR
Gorur Ramaswamy Iyengar Gopinath or Captain Gopinath was born in a farmer’s family in the small village of Gorur in the Hassan district of Karnataka, India. Gopinath’s father did not send him to school in his early years of life, as he believed that children should be kept away from the burden of examinations. Being a teacher as well, his father taught him at home. Gopinath had the aspirations for himself and society that motivated him to start low cost airlines in India. He had an idea about the Indian market and his aspirations led him to give rise to a successful venture.
2. A DECCAN ODYSSEY
This section of report deals with the life of Captain Gopinath and; includes the different phases of his life ranging from his childhood days to his days of becoming a successful entrepreneur.
2.1 GROWING UP BY THE RIVER
Captain Gopinath was born along the banks of Hemavathyin the Gorur village of Karnataka.
The village of Gorur like any other Indian village had a defined social hierarchy comprising of different castes like Brahmins, fishermen, shopkeepers, carpenters and other tradesmen. The Brahmins were considered most
References: Bharat131, 2007, Air Deccan’s Ad, Available at: http://www.youtube.com/watch?v=-GvAlvQty2g (Accessed on 4 March, 2011) Business Line, 2003, Deccan plane catches fire after flag off, Available at: http://www.thehindubusinessline.com/2003/09/25/stories/2003092502040500.htm (Accessed on 1 March, 2011) Capt http://www.dare.co.in/people/featured-icon/you-too-can-make-it-happen.htm (Accessed on 5 December, 2010) Gp Capt. Bhargava, K. (Retd.), 2003, Beginning of Aviation in India: A peep into into early history, Available at: http://www.bharat-rakshak.com/IAF/History/Aircraft/AviationIndia.pdf (Accessed on 24 February, 2011) Gopinath, Captain (2009) Gopinath, Captain (2009). Simply Fly. Noida: Harper Collins. p39-60. Gopinath, Captain (2009). Simply Fly. Noida: Harper Collins. p120-133. Gopinath, Captain (2009). Simply Fly. Noida: Harper Collins. p354-360. Jung, Carl Gustav (August 1, 1971). "Psychological Types". Collected Works of C.G. Jung, Volume 6. Princeton University Press. ISBN 0-691-09774. Sugata, K., 2008, Challenges and Sustenance of a Start up in the Airline Industry: A study of Deccan Airline, Available at: http://www.slideshare.net/skhastagir/challenges-and-sustenance-of-a-startup-airline (Accessed on 1 December, 2010) The facets of the entrepreneur: identifying entrepreneurial potential (Accessed on 2 March, 2011) * http://www.rolexawards.com/en/about-the-awards/index.jsp (Accessed on 3 March, 2011) * http://www.karnatakavision.com/karnataka-rivers-dams.php (Accessed on 27 February, 2011) APPENDIX [ 3 ]. Pallavi is the elder daughter of Captain Gopinath and she is presently working with her father on Deccan 360, Gopinath’s latest venture (Moneycontrol, 2011). [ 4 ]. Rolex award is given to those whose work contributes for the betterment of mankind. It is given in three areas; technological innovation, adventure and discovery and work done to preserve local ecology (Rolexawards, 2011).