Carrefour-Which way to go?
1. How should Mr. Durant assess the opportunities in various countries around the world
[IN EVERY COUNTRY,
-THE COMPANY SHOULD ASSESS THE MARKET .
-DEFINE THE SOCIO-ECONOMIC PROFILE.
-IDENTIFY THE PRODUCTS DEMAND
WHICH MATCHES THE MARKET.
-THEN POSITION THE CARREFOUR
RETAIL OUTLETS.
2. Should Carrefour adopt Wal-Mart's strategy of "low prices everyday"? What would be the advantage or disadvantage of such a strategy?
[NO CARREFOUR SHOULD NOT FOLLOW BLINDLY THE WAL-MART.
ADVANTAGES
-it will gain some limited gain in the market entry.
DISADVANTAGES
-it will not be able to match the supply chain strength of wal-mart.
3. How could Carrefour differentiate itself from Wal-Mart?
CARREFOUR SHOULD POSITION ITSELF AS ‘’ MID UPMARKET’’ RETAILER AND OFFER PRODUCTS ACCORDINGLY.
4. Identify cultures in selected countries that need to be considered in order to be successful?
JAPAN
It is widely known for its traditional arts as well as its contemporary pop culture.
-one must understand the buying behaviors and decision making of the individuals.
To become a global firm, ideally company should be taking gains of R&D, production, marketing, and financial advantages in its cost and reputation that are not available purely to domestic competitors. It minimizes importance of national boundaries and develops transitional brands. it raises capital, obtains material and components and manufactures and markets its good wherever it can do the best job. To access opportunities around the world, Mr.Durant should answer some basic questions like:
1, what market position should we try to establish in our country, in our economic region and globally?
2, Who will be our global competitors and what are their strategies and resources?
3, where should we produce or source our products?
4, What strategic alliances should we form with other around the world?
Following are the six major international marketing decisions which Mr. Durant should go through while
[IN EVERY COUNTRY,
-THE COMPANY SHOULD ASSESS THE MARKET .
-DEFINE THE SOCIO-ECONOMIC PROFILE.
-IDENTIFY THE PRODUCTS DEMAND
WHICH MATCHES THE MARKET.
-THEN POSITION THE CARREFOUR
RETAIL OUTLETS.
2. Should Carrefour adopt Wal-Mart's strategy of "low prices everyday"? What would be the advantage or disadvantage of such a strategy?
[NO CARREFOUR SHOULD NOT FOLLOW BLINDLY THE WAL-MART.
ADVANTAGES
-it will gain some limited gain in the market entry.
DISADVANTAGES
-it will not be able to match the supply chain strength of wal-mart.
3. How could Carrefour differentiate itself from Wal-Mart?
CARREFOUR SHOULD POSITION ITSELF AS ‘’ MID UPMARKET’’ RETAILER AND OFFER PRODUCTS ACCORDINGLY.
4. Identify cultures in selected countries that need to be considered in order to be successful?
JAPAN
It is widely known for its traditional arts as well as its contemporary pop culture.
-one must understand the buying behaviors and decision making of the individuals.
To become a global firm, ideally company should be taking gains of R&D, production, marketing, and financial advantages in its cost and reputation that are not available purely to domestic competitors. It minimizes importance of national boundaries and develops transitional brands. it raises capital, obtains material and components and manufactures and markets its good wherever it can do the best job. To access opportunities around the world, Mr.Durant should answer some basic questions like:
1, what market position should we try to establish in our country, in our economic region and globally?
2, Who will be our global competitors and what are their strategies and resources?
3, where should we produce or source our products?
4, What strategic alliances should we form with other around the world?
Following are the six major international marketing decisions which Mr. Durant should go through while