Cartier's Trinity Ring
CARTIER AND ITS ICON:
THE TRINITY RING
ANALYSIS OF THE BRAND AND ITS ICONIC JEWEL
Photo Jean-Jacques l'Héritier © Cartier
« Cartier is jeweller to Kings, King of jewellers »
Edward VII, king of England
A : Cartier’s History
Cartier has one of the highest recognition and the longest history in the jewelers industry. It has been favored by aristocracy and stars for hundreds years. No matter fine jewelry or watches series, Cartier is conveying noble value that belongs to its exclusive brand, basing on its excellent craftsmanship, professional technique and unique character. Cartier legend originated from 1847. Louis Francois Cartier purchased his first jewelry shop in Paris and established Cartier jewelry shop formally. At the time, Paris had just come out from the Algerian war and from the throne battle. Cartier fortunately got the recommendation of Princess Mathilde who is the young cousin of Napoleon III, so that his business was boosting continuously. In 1902, business of Cartier had already expanded from Paris to London and New York, and New York became headquarters of Cartier kingdom gradually. Experienced only two generations of business, Cartier achieved the title of "King of jewelry", that was called worldwidely. With a reputation as the kingdom of jewelry, Cartier became the Queen's royal jeweler in Europe. It gained the reputation called "the jewelry and treasure businessman of the emperor and the emperor of the jewelry and treasure businessman", which is widespread. British Royal Family had ordered 27 Cartier crowns used for coronation. Furthermore, Spain, Portugal, Romania, Egypt, the Prince of Orleans Family of France, Morocco and Albania Royal family also appointed Cartier as the Royal jeweler. The third generation of Cartier is three brothers: Pierre, Jacques and Louis. They not only satisfied their distinguished customers in gorgeous shop, but also traveled around the world constantly to collect valuable materials. Pierre went to
THE TRINITY RING
ANALYSIS OF THE BRAND AND ITS ICONIC JEWEL
Photo Jean-Jacques l'Héritier © Cartier
« Cartier is jeweller to Kings, King of jewellers »
Edward VII, king of England
A : Cartier’s History
Cartier has one of the highest recognition and the longest history in the jewelers industry. It has been favored by aristocracy and stars for hundreds years. No matter fine jewelry or watches series, Cartier is conveying noble value that belongs to its exclusive brand, basing on its excellent craftsmanship, professional technique and unique character. Cartier legend originated from 1847. Louis Francois Cartier purchased his first jewelry shop in Paris and established Cartier jewelry shop formally. At the time, Paris had just come out from the Algerian war and from the throne battle. Cartier fortunately got the recommendation of Princess Mathilde who is the young cousin of Napoleon III, so that his business was boosting continuously. In 1902, business of Cartier had already expanded from Paris to London and New York, and New York became headquarters of Cartier kingdom gradually. Experienced only two generations of business, Cartier achieved the title of "King of jewelry", that was called worldwidely. With a reputation as the kingdom of jewelry, Cartier became the Queen's royal jeweler in Europe. It gained the reputation called "the jewelry and treasure businessman of the emperor and the emperor of the jewelry and treasure businessman", which is widespread. British Royal Family had ordered 27 Cartier crowns used for coronation. Furthermore, Spain, Portugal, Romania, Egypt, the Prince of Orleans Family of France, Morocco and Albania Royal family also appointed Cartier as the Royal jeweler. The third generation of Cartier is three brothers: Pierre, Jacques and Louis. They not only satisfied their distinguished customers in gorgeous shop, but also traveled around the world constantly to collect valuable materials. Pierre went to