Case 2 – Edward Marshall Boehm, Inc
Case 2 – Edward Marshall Boehm, Inc.
1. Analyze the firms goals and objectives
Goal: Make the world aware of Mr. Boehm’s artistic talent, to help world wildlife causes by creating appreciation and protection for threatened species, and to build a continuing business that could make them comfortably wealthy, perhaps millionaires. No one goal has grater precedence over the others.
Strategic objective: The case does not tell a lot about strategic objectives that are specific and cover a well-defined time frame.
2. Analyze the external environment
The case does not talk a lot about the external environment, but it could be very useful for Boehm to make an analyze of the general environment (demographic, sociocultural, political/legal, technological, economic and global.). Also the competitive environment is very important. That kind of information will give them a better opportunity to make a good firm strategy.
3. Analyze the internal environment
What is adding value to the firm?: The company’s big knowledge about have to make porcelain that is very technical as well as artistic challenge to make.
4. Assess the firms intellectual assets
Human Capital: Edward Marshall Boehm is the man behind the porcelain. He has the knowledge to make it and the love to the nature which inspires him in his work. This and the special hard paste porcelain make the company unique and give the company a big competitive advantage. The company should be aware of not only having tacit knowledge where Edward Marshall Boehm have all the knowledge but instead share the knowledge in the company.
5. Analyze the business level strategy
Competitive strategy: The company follows the competitive strategy called focus (differentiation) because they sell to a particular segment only and not the whole industry. They are also selling a unique product. I have used this model because our book only mention three generic strategy and not all four that is in the original model made by
1. Analyze the firms goals and objectives
Goal: Make the world aware of Mr. Boehm’s artistic talent, to help world wildlife causes by creating appreciation and protection for threatened species, and to build a continuing business that could make them comfortably wealthy, perhaps millionaires. No one goal has grater precedence over the others.
Strategic objective: The case does not tell a lot about strategic objectives that are specific and cover a well-defined time frame.
2. Analyze the external environment
The case does not talk a lot about the external environment, but it could be very useful for Boehm to make an analyze of the general environment (demographic, sociocultural, political/legal, technological, economic and global.). Also the competitive environment is very important. That kind of information will give them a better opportunity to make a good firm strategy.
3. Analyze the internal environment
What is adding value to the firm?: The company’s big knowledge about have to make porcelain that is very technical as well as artistic challenge to make.
4. Assess the firms intellectual assets
Human Capital: Edward Marshall Boehm is the man behind the porcelain. He has the knowledge to make it and the love to the nature which inspires him in his work. This and the special hard paste porcelain make the company unique and give the company a big competitive advantage. The company should be aware of not only having tacit knowledge where Edward Marshall Boehm have all the knowledge but instead share the knowledge in the company.
5. Analyze the business level strategy
Competitive strategy: The company follows the competitive strategy called focus (differentiation) because they sell to a particular segment only and not the whole industry. They are also selling a unique product. I have used this model because our book only mention three generic strategy and not all four that is in the original model made by