Research Proposal
Capstone Research Project | Preksha Doshi Group 1 |
CRP | BRAND HEALTH STUDY OF THE APPAREL RETAILER IN UAE: GAP |
Contents TOPIC SELECTION 4 SCOPE OF RESEARCH 4 RESEARCH OBJECTIVES 4 SECONDARY RESEARCH 5 Industry Data 5 Apparel Industry 7 CRITICAL SUCCESS FACTORS OF THE RETAIL INDUSTRY IN THE UAE 9 PESTLE ANALYSIS OF THE UAE & THE REATAIL INDUSTRY 10 Political 10 Economic 11 Social 11 Technological 12 Legal 12 Environmental 12 GAP Inc. 13 BACKGROUND OF THE COMPANY 13 SWOT of the company 14 Strengths 14 Weakness 15 Opportunities 16 Threats 16 RESEARCH METHODOLOGY 17 SAMPLING & DATA COLLECTION 17 Target customers 18 BLUE OCEAN STRATEGY 19 Path Selection 21 Discussion Guide 21 TOOLS AND TECHNIQUES FOR DATA ANALYSIS 22 Factor Analysis: 22 Correlation Test: 23 Cluster Analysis: 23 Regression analysis: 23 Crosstab analysis: 24 REFRENCING 24
TOPIC SELECTION The purpose of this research paper is to examine the different techniques, new trends and challenges of the apparel sector in the retail industry in the UAE so that we are able to recommend the blue ocean strategy which could be applied to improve the efficiency and effectiveness of the company.
SCOPE OF RESEARCH The burgeoning population, rising GDP growth, higher disposable income, and every increasing consumer spending are in totality driving the Global Retail industry and opportunities and challenges for retail segment players. The market is forecasted to reach an estimated $20,000bn in 2017 with a CAGR of 3.9% over the next six years. The retail industry consists of establishments engaged in sales of merchandise or various commodities for personal or household consumption, specifically consisting of apparels and accessories, food and beverages, technology, specialty, home improvement, pharmaceuticals, and various others. As developed nations are emerging from the recession, their economies are recovering and
CRP | BRAND HEALTH STUDY OF THE APPAREL RETAILER IN UAE: GAP |
Contents TOPIC SELECTION 4 SCOPE OF RESEARCH 4 RESEARCH OBJECTIVES 4 SECONDARY RESEARCH 5 Industry Data 5 Apparel Industry 7 CRITICAL SUCCESS FACTORS OF THE RETAIL INDUSTRY IN THE UAE 9 PESTLE ANALYSIS OF THE UAE & THE REATAIL INDUSTRY 10 Political 10 Economic 11 Social 11 Technological 12 Legal 12 Environmental 12 GAP Inc. 13 BACKGROUND OF THE COMPANY 13 SWOT of the company 14 Strengths 14 Weakness 15 Opportunities 16 Threats 16 RESEARCH METHODOLOGY 17 SAMPLING & DATA COLLECTION 17 Target customers 18 BLUE OCEAN STRATEGY 19 Path Selection 21 Discussion Guide 21 TOOLS AND TECHNIQUES FOR DATA ANALYSIS 22 Factor Analysis: 22 Correlation Test: 23 Cluster Analysis: 23 Regression analysis: 23 Crosstab analysis: 24 REFRENCING 24
TOPIC SELECTION The purpose of this research paper is to examine the different techniques, new trends and challenges of the apparel sector in the retail industry in the UAE so that we are able to recommend the blue ocean strategy which could be applied to improve the efficiency and effectiveness of the company.
SCOPE OF RESEARCH The burgeoning population, rising GDP growth, higher disposable income, and every increasing consumer spending are in totality driving the Global Retail industry and opportunities and challenges for retail segment players. The market is forecasted to reach an estimated $20,000bn in 2017 with a CAGR of 3.9% over the next six years. The retail industry consists of establishments engaged in sales of merchandise or various commodities for personal or household consumption, specifically consisting of apparels and accessories, food and beverages, technology, specialty, home improvement, pharmaceuticals, and various others. As developed nations are emerging from the recession, their economies are recovering and