Case 3
Name________________Chris Vesta__________________________
Case_____________Wrap ItUp______________________
In the US health foods have been trendy in the past decade. It is no surprise that such Wrap It Up, a health food alternative to traditional greasy fast food was created in California. If necessity is the mother of invention then Shawn Jackson and Simon Sethi were needy graduate students looking to fill the void of healthy eating options in their lives. The two men out of desperation began a fast and healthy fast food brand located in California. Fast food is deeply ingrained in American society, it represents a fast paced life style where hunger is just a temporary condition that gets in the way of a packed schedule, or a hasty option for the late night party crowd. Fast food also reflects American process innovation, making mass produced food of the same quality nationwide. Ray Croc, Colonel Sanders, and Dave are American entrepreneurial icons for their contributions to the fast food industry. Recently these giants have been losing market share to a new segment that caters to the health conscious crowd. Such firms in this segment are Pita Pit, Subway, and on the Golden Coast Wrap It Up. Wrap It Up is a relatively new concept firm to the fast food market. This company is located around colleges along the west coast and serves customers healthy fast wraps that greasy franchised food stops cannot replicate. Wrap It Up has some kinks to be worked out like any growing business concept. First the company has high turnover, this trend is observed in the restaurants at the Manager, Associate Manager and Crew levels. Many managers leave the company for the competition because the pay they receive is too low at Wrap It Up. The company does not have much of a succession plan so when Managers leave the next available applicant is hired to keep things moving rather than searching for good talent with high potential. With an under staffed HR
Case_____________Wrap ItUp______________________
In the US health foods have been trendy in the past decade. It is no surprise that such Wrap It Up, a health food alternative to traditional greasy fast food was created in California. If necessity is the mother of invention then Shawn Jackson and Simon Sethi were needy graduate students looking to fill the void of healthy eating options in their lives. The two men out of desperation began a fast and healthy fast food brand located in California. Fast food is deeply ingrained in American society, it represents a fast paced life style where hunger is just a temporary condition that gets in the way of a packed schedule, or a hasty option for the late night party crowd. Fast food also reflects American process innovation, making mass produced food of the same quality nationwide. Ray Croc, Colonel Sanders, and Dave are American entrepreneurial icons for their contributions to the fast food industry. Recently these giants have been losing market share to a new segment that caters to the health conscious crowd. Such firms in this segment are Pita Pit, Subway, and on the Golden Coast Wrap It Up. Wrap It Up is a relatively new concept firm to the fast food market. This company is located around colleges along the west coast and serves customers healthy fast wraps that greasy franchised food stops cannot replicate. Wrap It Up has some kinks to be worked out like any growing business concept. First the company has high turnover, this trend is observed in the restaurants at the Manager, Associate Manager and Crew levels. Many managers leave the company for the competition because the pay they receive is too low at Wrap It Up. The company does not have much of a succession plan so when Managers leave the next available applicant is hired to keep things moving rather than searching for good talent with high potential. With an under staffed HR