case3
1. Build a K-Means Clustering Model to predict the right set of keywords to bid
MODEL 1
i) K = 6 (select the number of clusters to be 6) ii) Bid on the following Clusters, Cluster1, Cluster5 and Cluster6 – Cluster 1 has large monthly searches, Cluster5 is competitor (Smarty had a party) website (trying to lure competitor customers to your website) and Cluster6 is high competition
Answer the following questions,
a) Provide the cluster Means and cluster standard deviations.
b) Interpret Cluster1, Cluster5 and Cluster 6 based on the means
Cluster 1: This cluster has 2 words in it according to the cluster summary. The average competition is low at just .46, while the average amount of monthly searches is high at 22,000. Furthermore the CPC is $0.94, which is the second lowest among the clusters.
Cluster 5: This cluster has 4 words in it according to the cluster summary. The average competition is low at just .4075, while the average amount of monthly searches is pretty high at 4,403. Furthermore the CPC is $0.52, which is the lowest among the clusters.
Cluster 6: This cluster has 437 words in it according to the cluster summary. The average competition is high at .9654, while the average amount of monthly searches is relatively low at 203.82. Furthermore the CPC is $1.06, which is the second highest among the clusters.
c) What is the net profit
-$3,950
d) What is the estimated signups per month
2,874
e) What is the estimated signups per year
34,482
f) How many estimated monthly clicks are allowed
21,407
g) How many estimated monthly clicks are allowed if there is no budget constraints
22,663
2. Rebuild a K-Means Clustering Model to predict the right set of keywords to bid
MODEL 2
i) K = 5 (select the number of clusters to be 5) ii) Bid on the following Clusters, Cluster1, Cluster2 and Cluster3
Answer the following questions,
a) Provide the cluster Means and cluster standard deviations.
b)
MODEL 1
i) K = 6 (select the number of clusters to be 6) ii) Bid on the following Clusters, Cluster1, Cluster5 and Cluster6 – Cluster 1 has large monthly searches, Cluster5 is competitor (Smarty had a party) website (trying to lure competitor customers to your website) and Cluster6 is high competition
Answer the following questions,
a) Provide the cluster Means and cluster standard deviations.
b) Interpret Cluster1, Cluster5 and Cluster 6 based on the means
Cluster 1: This cluster has 2 words in it according to the cluster summary. The average competition is low at just .46, while the average amount of monthly searches is high at 22,000. Furthermore the CPC is $0.94, which is the second lowest among the clusters.
Cluster 5: This cluster has 4 words in it according to the cluster summary. The average competition is low at just .4075, while the average amount of monthly searches is pretty high at 4,403. Furthermore the CPC is $0.52, which is the lowest among the clusters.
Cluster 6: This cluster has 437 words in it according to the cluster summary. The average competition is high at .9654, while the average amount of monthly searches is relatively low at 203.82. Furthermore the CPC is $1.06, which is the second highest among the clusters.
c) What is the net profit
-$3,950
d) What is the estimated signups per month
2,874
e) What is the estimated signups per year
34,482
f) How many estimated monthly clicks are allowed
21,407
g) How many estimated monthly clicks are allowed if there is no budget constraints
22,663
2. Rebuild a K-Means Clustering Model to predict the right set of keywords to bid
MODEL 2
i) K = 5 (select the number of clusters to be 5) ii) Bid on the following Clusters, Cluster1, Cluster2 and Cluster3
Answer the following questions,
a) Provide the cluster Means and cluster standard deviations.
b)