Case Analysis: Alpha Co.

Industrial Realities Game 1 Introduction: Alpha Co. is a mobile manufacturing company, whose supply chain process was executed by us in the form of a game, demonstrated as an example for better comprehension for/about how supply chain process flow, the factors that could affect the flow, how to optimize the flow of the supply chain and how to balance the business.

Round 1: The First round comprised of a Warehouse, a Factory, two Suppliers, a Customs officer, a Distribution centre and Customers. The first game was played for 10 minutes on 33 tables by 25 people (all the students present in the class), since it was played by many students and the supply chain process was wide spread we entailed transporters in order to transport the raw materials and the finished products across the supply chain. All the participants had individual roles to play.

The game starts off with the customers placing orders to the company, while the objective of the company was to satisfy the demands of the customers. The distribution channel places orders to the warehouse to subsequently fill the stocks.
not being able to meet the demands of the customers which resulted in losing out the customers to the competitors. In 10.35 seconds the factory could provide only 1.4 with yellow tops and lost 15 orders to competitors. Alpha Co. incurred a loss of $ 3.9 million. In round 1 we were manifested the traditional mass production process. After scrutinizing, we realized that 95% of resources have been wasted while only 5% have added value, being widespread was actually a loss of time and money, and that it was impossible to match the demand. This eventually led to modify the game in round