A. Overview of Cincinnati Seasonings Supply Chain The Cincinnati Seasonings Supply Chain case study is a basic simulation of a simple supply chain to support a company that designs and markets food seasonings and sells its products in stores throughout the Midwestern United States.
The purpose of the case study is to familiarize students with how to set up a supply chain and simulate its operations. Students get practice defining the product that the supply chain handles and in setting up the facilities, vehicles and routes that make up the supply chain. When students simulate the operation of the supply chain that is created they will get an appreciation of some of the central challenges involved in operating a supply chain. Students will get insights into balancing the need to run a responsive supply chain that never lets its customers run out of product with the need to run an efficient supply chain that also minimizes supply chain inventory and operating cost. Cincinnati Seasonings is located in Cincinnati, Ohio. The founder of the company was born and raised in Cincinnati and learned about seasonings because the family operated a chain of restaurants in the city that served up Cincinnati-style Chilli. This dish is Cincinnati’s offering to world cuisine and it uses a certain fine mix of seasonings to give it the flavor it is famous for. The company has done well. You have been hired to head up the company’s supply chain operations. They have a seasonings factory and a distribution center in Cincinnati and they