Case Analysis Cisco
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BU635 Global Operations and Logistics
INDIVIDUAL CASE REPORT
Cisco Systems Inc.: The Viking Challenge
Submitted to:
Mr. Dave Swanston
Submitted by:
Vishal Gupta
ID: 125821880
20th March 2013
Executive Summary
Cisco Systems Inc. is a $100 B technology company which provides internet networking solution to telecommunication and broadband service provider corporations. Cisco is leader in developing the networking equipment for the industry.
Cisco wants to develop a new generation router Aggregation Services Router (ASR) 9000 to satisfy the growing demands of market for faster and cheaper networking equipment. Cisco realized that to protect its leadership position in the market it needs to launch a higher capacity router within two years. Generally it takes 3-5 years to develop a complex product like this. Maintaining low cost was also very important to maintain the growth in global market. Efficient “just-in-time” supply chain network will be crucial to achieve above mentioned goals of Cisco. Project code name, the Viking, shows the importance of this project for the company.
Generally Cisco develops complex product like this with contract manufacturer in USA. But leadership at Cisco realizes that they need to consider some other alternatives if they want to deliver on all the fronts in consideration. After critically evaluating all the options available, management decided to develop and manufacture ASR 9000 router with Foxconn, China at Shenzhen and Honk Kong plants.
Managers at Cisco knew that with so many constrains this product launch will be one of the most complex new product introductions, they ever did. The Viking project presents some unique challenges and will require very proficient communication and collaboration at all levels of management. Company needs to be prepared not only for short term operational challenges but also for long term strategic position it
BU635 Global Operations and Logistics
INDIVIDUAL CASE REPORT
Cisco Systems Inc.: The Viking Challenge
Submitted to:
Mr. Dave Swanston
Submitted by:
Vishal Gupta
ID: 125821880
20th March 2013
Executive Summary
Cisco Systems Inc. is a $100 B technology company which provides internet networking solution to telecommunication and broadband service provider corporations. Cisco is leader in developing the networking equipment for the industry.
Cisco wants to develop a new generation router Aggregation Services Router (ASR) 9000 to satisfy the growing demands of market for faster and cheaper networking equipment. Cisco realized that to protect its leadership position in the market it needs to launch a higher capacity router within two years. Generally it takes 3-5 years to develop a complex product like this. Maintaining low cost was also very important to maintain the growth in global market. Efficient “just-in-time” supply chain network will be crucial to achieve above mentioned goals of Cisco. Project code name, the Viking, shows the importance of this project for the company.
Generally Cisco develops complex product like this with contract manufacturer in USA. But leadership at Cisco realizes that they need to consider some other alternatives if they want to deliver on all the fronts in consideration. After critically evaluating all the options available, management decided to develop and manufacture ASR 9000 router with Foxconn, China at Shenzhen and Honk Kong plants.
Managers at Cisco knew that with so many constrains this product launch will be one of the most complex new product introductions, they ever did. The Viking project presents some unique challenges and will require very proficient communication and collaboration at all levels of management. Company needs to be prepared not only for short term operational challenges but also for long term strategic position it