Case Analysis of Cirque Du Soleil
Cirque du Soleil
Background: Cirque du Soleil was the first ever circus group that evolved its self to the commercial world by introducing the simple but innovative and unique concept of combining the traditional circus acts with opera, dance, theatre and live music. Cirque du Soleil ensured success by executing the concept to the point of perfection. Excellent choreography and amazing pyrotechnics were the backbone of their success. The experience of a Cirque du Soleil show is considered to be as one of the most awaited and valued entertainment experience by people all around the world.
Goal: The goal of Cirque du Soleil is to maintain their position as the market leader through constant innovation and also to expand their market by winning millions of hearts through sheer magic of their performance.
Their goal suggest that they are in a constant strive to combine commercial success with artistic magnificence.
Our Key Concern: To identify Cirque du Soleil’s true competitive advantages and to utilize those advantages in order to create strategies that would help them to reach their goal.
Competitive Advantages:
Brand Image:
Substitution of the traditional circus by a complete new flavor helped Cirque du Soleil to incorporate into public’s mind. They were the first who eliminated the use of animals in the circus. In addition, they innovated different styles of art that no one used before. These differentiation and innovation of their style captivated vast number of audiences. Thus, the recognition among public allowed them a competitive advantage. Their proficiency on the field prevents competitors to imitate their styles and the brand.
Rare Technical skills:
Cirque du Soleil had all potential people including the management with full of creativity and experiences. Guy Laliberete had creative ideas to take the organization to a new height. He came up with the idea of Bttersea Project and Montreal Mega Complex which were important to fight back the growing
Background: Cirque du Soleil was the first ever circus group that evolved its self to the commercial world by introducing the simple but innovative and unique concept of combining the traditional circus acts with opera, dance, theatre and live music. Cirque du Soleil ensured success by executing the concept to the point of perfection. Excellent choreography and amazing pyrotechnics were the backbone of their success. The experience of a Cirque du Soleil show is considered to be as one of the most awaited and valued entertainment experience by people all around the world.
Goal: The goal of Cirque du Soleil is to maintain their position as the market leader through constant innovation and also to expand their market by winning millions of hearts through sheer magic of their performance.
Their goal suggest that they are in a constant strive to combine commercial success with artistic magnificence.
Our Key Concern: To identify Cirque du Soleil’s true competitive advantages and to utilize those advantages in order to create strategies that would help them to reach their goal.
Competitive Advantages:
Brand Image:
Substitution of the traditional circus by a complete new flavor helped Cirque du Soleil to incorporate into public’s mind. They were the first who eliminated the use of animals in the circus. In addition, they innovated different styles of art that no one used before. These differentiation and innovation of their style captivated vast number of audiences. Thus, the recognition among public allowed them a competitive advantage. Their proficiency on the field prevents competitors to imitate their styles and the brand.
Rare Technical skills:
Cirque du Soleil had all potential people including the management with full of creativity and experiences. Guy Laliberete had creative ideas to take the organization to a new height. He came up with the idea of Bttersea Project and Montreal Mega Complex which were important to fight back the growing