Case: New York Yankees and Yankee Stadium
Chapter Case Study (PAYING FOR ALL THOSE PINSTRIPES)
1. Which seats in Yankee Stadium does the team management price according to a premium pricing plan? Which seats represent value pricing tactics?
• Premium seats. The first level of non premium seats and the bleachers
2. What environmental factors influence the prices of Yankee tickets?
• Many different people love to watch a game and most of them cannot afford to pay too much for a ticket.
3. If Yankee Stadium does not sell out, what are the costs to the company? Consider a broad range of costs, not just the price of the unsold seat.
• If they don’t sell tickets; the reputation of the Yankees will diminish and the stadium will not perform well in coming games. It will result in losses where they have put so much money for a small income. Also knowing that the stadium requires maintenance and the income cannot cover all these.
Chapter Case Study (PAYING FOR ALL THOSE PINSTRIPES)
1. Which seats in Yankee Stadium does the team management price according to a premium pricing plan? Which seats represent value pricing tactics?
• Premium seats. The first level of non premium seats and the bleachers
2. What environmental factors influence the prices of Yankee tickets?
• Many different people love to watch a game and most of them cannot afford to pay too much for a ticket.
3. If Yankee Stadium does not sell out, what are the costs to the company? Consider a broad range of costs, not just the price of the unsold seat.
• If they don’t sell tickets; the reputation of the Yankees will diminish and the stadium will not perform well in coming games. It will result in losses where they have put so much money for a small income. Also knowing that the stadium requires maintenance and the income cannot cover all these.
Chapter Case Study (PAYING FOR ALL THOSE PINSTRIPES)
1. Which seats in Yankee Stadium does the team management price according to a premium pricing plan?
1. Which seats in Yankee Stadium does the team management price according to a premium pricing plan? Which seats represent value pricing tactics?
• Premium seats. The first level of non premium seats and the bleachers
2. What environmental factors influence the prices of Yankee tickets?
• Many different people love to watch a game and most of them cannot afford to pay too much for a ticket.
3. If Yankee Stadium does not sell out, what are the costs to the company? Consider a broad range of costs, not just the price of the unsold seat.
• If they don’t sell tickets; the reputation of the Yankees will diminish and the stadium will not perform well in coming games. It will result in losses where they have put so much money for a small income. Also knowing that the stadium requires maintenance and the income cannot cover all these.
Chapter Case Study (PAYING FOR ALL THOSE PINSTRIPES)
1. Which seats in Yankee Stadium does the team management price according to a premium pricing plan? Which seats represent value pricing tactics?
• Premium seats. The first level of non premium seats and the bleachers
2. What environmental factors influence the prices of Yankee tickets?
• Many different people love to watch a game and most of them cannot afford to pay too much for a ticket.
3. If Yankee Stadium does not sell out, what are the costs to the company? Consider a broad range of costs, not just the price of the unsold seat.
• If they don’t sell tickets; the reputation of the Yankees will diminish and the stadium will not perform well in coming games. It will result in losses where they have put so much money for a small income. Also knowing that the stadium requires maintenance and the income cannot cover all these.
Chapter Case Study (PAYING FOR ALL THOSE PINSTRIPES)
1. Which seats in Yankee Stadium does the team management price according to a premium pricing plan?