Case Simulation Summary

Summary
The case simulation was an exciting and scary experience. The case puts you at the head of a supply chain, as a manager who is responsible for the production of two new lines of mobile phones. The two lines of mobile phones only sale from May through December for a total of four years. Throughout the simulation/ case, the decisions made impacts performance and the longevity of your company. You are teamed up with team advisors that all have different opinions and can be considered unpredictable when it comes to reviewing what options to add and not add. For example, I had to decide between numerous phone upgrades or stock features. Each upgrades or mobile phone feature displayed advice from my partners in terms of their likes and dislikes. From the Design Room, you are transported to the Forecast Room where you have to
A problem that presented itself at the beginning of the simulation was the need to understand how product turnover can dramatically affect a company, both negative and positive. For example, the new line of mobile phones could have been a hit year 1 and year 2 but if the right upgrades and modifications are not done, then the product can turn out to cause massive income loss. The challenge that was difficult throughout the case simulation was predicting the demand for the mobile phones. The demand for mobile phone A differed from the demand for mobile phone B. The managers have to understand the difference between actual demand and forecasted demand, the impact ordering too much products is just as devastating as not ordering enough products. I came across both situations in the case simulation, not having enough products caused me to sell out and miss out on sales and profit. In the situations where I over stocked the product, I end up losing money at the end of the year due to the fact that I wasted money on products that were sold at a discounted price or not sold at