Case Study 1 SodaStream
Danielle blue Jennifer
Pink
Ashley
Green
Yvette red Your final writeup should take the form of a business report that includes an executive summary, analysis section, alternative(s) identification, and recommendation(s). Your executive summary should be no more than 2 pages and the analysis, alternatives and recommendation sections should not exceed 8 pages. Your report can be less than 10 pages, but the maximum length of your writeup is 10 pages, not including a cover page and illustrations. You may add as many charts, graphs or illustrations as you need to reinforce your analysis. 1. Please use a font size of 11 or 12. Also, submit your case as a Word document not a PDF. This is easier for me to make comments on your case. Case Study #1 SodaStream EXECUTIVE SUMMARY
SodaStream, a manufacturer of home carbonation machines that allows consumers to make their own bubbly beverages, may hold the key in disrupting industry giants like
CocaCola and PepsiCo. Their instant beverage device combines tap water, flavored syrup, and carbon dioxide gas in a reusable bottle that’s threatening industry leaders.
Although athome soda production began in 1903, SodaStream machines did not begin to sell their product across Europe until the 1920s.
Moreover, it wasn’t until the company went public on the NASDAQ in 2010 that SodaStream began to get a following in the United States. Just a year after SodaStream went public, the Israeli company’s market cap rose from $367 million to $1.46 billion. That same year, SodaStream had products placed in
45,000 stores globally, including 7,000 retail locations in the United States. The bubbly beveragemaker is now in retail giants including Costco, WalMart, Target, and Bed Bath & Beyond, among others.
(Levy, 2014)
SodaStream offers a wide variety of features that give this product a serious competitive edge compared to other carbonated beverages. It’s considerably cheaper than buying
Pink
Ashley
Green
Yvette red Your final writeup should take the form of a business report that includes an executive summary, analysis section, alternative(s) identification, and recommendation(s). Your executive summary should be no more than 2 pages and the analysis, alternatives and recommendation sections should not exceed 8 pages. Your report can be less than 10 pages, but the maximum length of your writeup is 10 pages, not including a cover page and illustrations. You may add as many charts, graphs or illustrations as you need to reinforce your analysis. 1. Please use a font size of 11 or 12. Also, submit your case as a Word document not a PDF. This is easier for me to make comments on your case. Case Study #1 SodaStream EXECUTIVE SUMMARY
SodaStream, a manufacturer of home carbonation machines that allows consumers to make their own bubbly beverages, may hold the key in disrupting industry giants like
CocaCola and PepsiCo. Their instant beverage device combines tap water, flavored syrup, and carbon dioxide gas in a reusable bottle that’s threatening industry leaders.
Although athome soda production began in 1903, SodaStream machines did not begin to sell their product across Europe until the 1920s.
Moreover, it wasn’t until the company went public on the NASDAQ in 2010 that SodaStream began to get a following in the United States. Just a year after SodaStream went public, the Israeli company’s market cap rose from $367 million to $1.46 billion. That same year, SodaStream had products placed in
45,000 stores globally, including 7,000 retail locations in the United States. The bubbly beveragemaker is now in retail giants including Costco, WalMart, Target, and Bed Bath & Beyond, among others.
(Levy, 2014)
SodaStream offers a wide variety of features that give this product a serious competitive edge compared to other carbonated beverages. It’s considerably cheaper than buying
References: Alpha Street Research. (2014, March 4). SodaStream Sales by Geography [Graph]. Retrieved from Barney, J. B., & Hesterly, W. S. (2015). U.S. Environmental Protection Agency. (2013, December 13). 10 Fast Facts on Recycling | MidAtlantic Municipal Solid Waste | US EPA. Retrieved from TFAH. (2015). Obesity Information Trust for America 's Health Trust for America 's Health. Retrieved from Cohen, T. (2015, February 9). SodaStream is addressing its biggest problem Business Insider. Retrieved from OUR VISION & MISSION. (n.d.). Retrieved February 10, 2015, from SodaStream: A Brief Look Into 2015. (n.d.). Retrieved February 10, 2015, from http://seekingalpha.com/article/2786005sodastreamabrieflookinto2015 Levy, J. (2014, March 8). Retrieved from http://cdn2.business2community.com/wpcontent/uploads/2014/03/WGcndtNUDjGKJ2O4ZpoX Trefis Team. (2014, October 1). CocaCola 's Carbonates Offer Growth Despite Unfavorable Beverage Digest. (2014, March 31). Retrieved February 13, 2015, from https://fortunedotcom.files.wordpress.com/2014/10/top10_2014.pdf Kilgore, T. (2015, February 13). Coke boosts stake in Keurig Green Mountain to 25.9 million shares. Retrieved February 13, 2015, from http://www.marketwatch.com/story/cokeboostsstakeinkeuriggreenmountainto259million Kell, J. (2014, October 7). Doityourself soda making fad appears to be fizzling. Retrieved February 13, 2015, from http://fortune.com/2014/10/07/athomesodafizzling/ Morgan, D. (2012, September 12). Disruptive Innovation: Will Sodastream Do To Soft Drink