case study
Assignment Title: the video case “No Clowning Around-Cirque Du Soleil”
Assignment No:02
Subject name: Introduction to Business
Subject Code: BUS 101
Course Instructor: Tasnima Aziza
Submission date : 03 -- 02 -- 2011
Submitted by:
S/N
1.
2.
3.
4.
5.
Name
MD. Saidur Rahman
S.M. Kalbin Salema
Shoumik Mahmud
Yousa Zariat
A.R.M.Mozaffar Hossain
Roll number
792
788
1978
1971
823
Institute of Business Administration
Jahangirnagar University
What lesson can you take from Guy Laliberte about how to be a successful entrepreneur?
Few organizations in today’s society are more indicative of the new challenges than Cirque Du
Soleil. Cirque Du Soleil is a company that has built its success on its ability to be creative and innovative. After watching the video case, the lessons that we can take from Guy Laliberte about how to be a successful entrepreneur are1. Mentality of taking risks: Guy Laliberte took a great risk by challenging the established circus tradition. He gave a new dimension to circus industry which no longer uses animals. The elaborate shows are expensive to start. So there is always a risk involved in getting higher returns of invested capital.
2. Creative and innovative idea: Cirque Du Soleil is a company, which is all about creativity and innovation. They have reinvented the circus, in their every performance they set up a standard of imagination and technology. They are still growing while many others are struggling. It is just because they successfully developed a new market and continued to expand on that market. This makes Cirque Du Soleil an example of a company that has creativity and innovation at its base.
3. Utilization of business environment: Cirque Du Soleil is now successful, because Guy
Laliberte utilized on the business environment. The business Environment presents many challenges for Cirque Du Soleil, as it does for any other business, but Cirque Du Soleil succeeded to utilize the
Assignment No:02
Subject name: Introduction to Business
Subject Code: BUS 101
Course Instructor: Tasnima Aziza
Submission date : 03 -- 02 -- 2011
Submitted by:
S/N
1.
2.
3.
4.
5.
Name
MD. Saidur Rahman
S.M. Kalbin Salema
Shoumik Mahmud
Yousa Zariat
A.R.M.Mozaffar Hossain
Roll number
792
788
1978
1971
823
Institute of Business Administration
Jahangirnagar University
What lesson can you take from Guy Laliberte about how to be a successful entrepreneur?
Few organizations in today’s society are more indicative of the new challenges than Cirque Du
Soleil. Cirque Du Soleil is a company that has built its success on its ability to be creative and innovative. After watching the video case, the lessons that we can take from Guy Laliberte about how to be a successful entrepreneur are1. Mentality of taking risks: Guy Laliberte took a great risk by challenging the established circus tradition. He gave a new dimension to circus industry which no longer uses animals. The elaborate shows are expensive to start. So there is always a risk involved in getting higher returns of invested capital.
2. Creative and innovative idea: Cirque Du Soleil is a company, which is all about creativity and innovation. They have reinvented the circus, in their every performance they set up a standard of imagination and technology. They are still growing while many others are struggling. It is just because they successfully developed a new market and continued to expand on that market. This makes Cirque Du Soleil an example of a company that has creativity and innovation at its base.
3. Utilization of business environment: Cirque Du Soleil is now successful, because Guy
Laliberte utilized on the business environment. The business Environment presents many challenges for Cirque Du Soleil, as it does for any other business, but Cirque Du Soleil succeeded to utilize the