case study
KCCB Missing Masterpiece Case Study
Summary
This case is all about a well reputed commercial television station named KCCB, which was famed for its local programming and news; fell back on schedule of airing a documentary which was misplaced. This was the leading station until a year ago; KCCB had the highest concentration ratio from the entire industry, but later on they tended to feel that they are losing the game sluggishly as the competitors carry out all sorts of tactics to improve their base in order to attract more viewers. So to overcome this and to regain its position KCCB thought of producing a completely new documentary with a dissimilar perspective. This was called “Daddy, I Want to Play Football”, a sentimental story of an 18 year old cancer victim; this was conducted by Jack Hawkins-the sport producer for KCCB.
This was a sole production of Jack Hawkins, he spent a month working on this and the ultimate output was astonishing as many thought that this even could win national awards. Jack Hawkins is a professional, a ground breaker in what he does, as he had a reputation for being the best sport producer in the entire market. This documentary was scheduled to be air on a Friday night at 9pm, unluckily this was not aired on that day, and the whole work crew starts putting the fault on another to cover them from being accused. According to the flow of this organization, one of the production manager (Bill Jay) duties is to deliver such tapes to the traffic department before the airing time. So what exactly happened on that day was Jack was editing the tape on the very day it was to be aired.
Even couple of hours before to 9pm still he was editing this documentary, Susan from the traffic department met Bill Jay the production manager and ask for this very tape, and he has said that Jack is still on process in editing so he will bring the tape to Susan on time and also he has promised. A considerable time before 9 Bill contacted Jack asking for
Summary
This case is all about a well reputed commercial television station named KCCB, which was famed for its local programming and news; fell back on schedule of airing a documentary which was misplaced. This was the leading station until a year ago; KCCB had the highest concentration ratio from the entire industry, but later on they tended to feel that they are losing the game sluggishly as the competitors carry out all sorts of tactics to improve their base in order to attract more viewers. So to overcome this and to regain its position KCCB thought of producing a completely new documentary with a dissimilar perspective. This was called “Daddy, I Want to Play Football”, a sentimental story of an 18 year old cancer victim; this was conducted by Jack Hawkins-the sport producer for KCCB.
This was a sole production of Jack Hawkins, he spent a month working on this and the ultimate output was astonishing as many thought that this even could win national awards. Jack Hawkins is a professional, a ground breaker in what he does, as he had a reputation for being the best sport producer in the entire market. This documentary was scheduled to be air on a Friday night at 9pm, unluckily this was not aired on that day, and the whole work crew starts putting the fault on another to cover them from being accused. According to the flow of this organization, one of the production manager (Bill Jay) duties is to deliver such tapes to the traffic department before the airing time. So what exactly happened on that day was Jack was editing the tape on the very day it was to be aired.
Even couple of hours before to 9pm still he was editing this documentary, Susan from the traffic department met Bill Jay the production manager and ask for this very tape, and he has said that Jack is still on process in editing so he will bring the tape to Susan on time and also he has promised. A considerable time before 9 Bill contacted Jack asking for