Case Study
A. Organizational Background
1. Introduction
Coca-Cola is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries. Coca-Cola was bought out by businessman As a Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. Bottler’s Nepal Pvt. Ltd. from its time of establishment has provided the better services to its customers. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the country. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines.
2. Historical Background
Coca-Cola, imported from India, was, first introduced into Nepal in 1973, with local production of Coca-Cola beginning in 1979.
Bottlers Nepal Limited (BNL) is the only bottler of Coca-Cola products in Nepal, and has two bottling plants; namely Kathmandu (Bottlers Nepal Limited- BNL) and Bharatpur (Bottlers Nepal (Terai) Limited.
In 1985, Coca-Cola classic was introduced alongside Coca-Cola ("new Coke"), and the two brands had distinct advertising campaigns, with the youthful, leading edge "Catch the Wave" campaign for the new taste of Coke and the emotional "Red, White and You" for Coca-Cola classic.
In the year of 1990, over one hundred years after the soft drink was invented, the Coca-Cola Company opened up a museum-like building which was designed to be a tribute to its famous soft drink product. It is also said to be a tribute to the countless numbers of consumers who drink Coca Cola. The World of Coca Cola, as it is called, is located in Atlanta, Georgia, right amidst the tourist district. And, its tribute to the soft drink is because it is so popular that it is now served daily in nearly two
1. Introduction
Coca-Cola is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries. Coca-Cola was bought out by businessman As a Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. Bottler’s Nepal Pvt. Ltd. from its time of establishment has provided the better services to its customers. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the country. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines.
2. Historical Background
Coca-Cola, imported from India, was, first introduced into Nepal in 1973, with local production of Coca-Cola beginning in 1979.
Bottlers Nepal Limited (BNL) is the only bottler of Coca-Cola products in Nepal, and has two bottling plants; namely Kathmandu (Bottlers Nepal Limited- BNL) and Bharatpur (Bottlers Nepal (Terai) Limited.
In 1985, Coca-Cola classic was introduced alongside Coca-Cola ("new Coke"), and the two brands had distinct advertising campaigns, with the youthful, leading edge "Catch the Wave" campaign for the new taste of Coke and the emotional "Red, White and You" for Coca-Cola classic.
In the year of 1990, over one hundred years after the soft drink was invented, the Coca-Cola Company opened up a museum-like building which was designed to be a tribute to its famous soft drink product. It is also said to be a tribute to the countless numbers of consumers who drink Coca Cola. The World of Coca Cola, as it is called, is located in Atlanta, Georgia, right amidst the tourist district. And, its tribute to the soft drink is because it is so popular that it is now served daily in nearly two