case study
Term Paper Requirements Principles of Management:
Group Size: 5
Company will be allocated by the faculty: Crocs, Lego, Lamborghini, Harsheys, Fossil, Fisher-price, HTC, Bodyshop
Report Structure:
Cover Page:
Acknowledgement:
Table of Content:
Executive Summary: 200 words
Introduction:
Company Information: History and the type of business, products and services. Provide an Organogram (if not given create one yourself based on your findings/common sense)
Literature Review:
What is SWOT? Why SWOT analysis is important, and How it affects strategic decision making.
What is BCG Matrix?
Explain Porter’s competitive five forces model. Analyse your chosen company’s competitive environment.
Organizational Structure
Findings & Analysis:
Strength: Explain the strengths of the company.
Weaknesses: Discuss the weaknesses of the company.
Opportunities: Find the opportunities of the business.
Threats: What are the threats for the business in the external environment?
Plot the company products in the BCG Matrix with proper explanation.
Analyse your chosen company’s competitive environment in terms of the Porter’s competitive five forces model.
What strategies are they using to market their products? (Corporate level strategy, business level strategies and others.
What kind of organization structure do you think the company has?? (Mechanistic or Organic) explain with proper research and example.
Recommendations:
Point out ways how the company can:
Match organizational strengths to environmental opportunities (how these can help the business to gain profit).
Correct weaknesses (how they overcome those weaknesses) and guard against threats (how the business can protect itself from those threats).
What strategies do you recommend? Conclusion:
References/Bibliography:
Name the references you have used; both websites and books.
WORD limit: 1500-2500 words.
Font & Size: Times new Roman & Size: 12
GOOD LUCK!!!
Group Size: 5
Company will be allocated by the faculty: Crocs, Lego, Lamborghini, Harsheys, Fossil, Fisher-price, HTC, Bodyshop
Report Structure:
Cover Page:
Acknowledgement:
Table of Content:
Executive Summary: 200 words
Introduction:
Company Information: History and the type of business, products and services. Provide an Organogram (if not given create one yourself based on your findings/common sense)
Literature Review:
What is SWOT? Why SWOT analysis is important, and How it affects strategic decision making.
What is BCG Matrix?
Explain Porter’s competitive five forces model. Analyse your chosen company’s competitive environment.
Organizational Structure
Findings & Analysis:
Strength: Explain the strengths of the company.
Weaknesses: Discuss the weaknesses of the company.
Opportunities: Find the opportunities of the business.
Threats: What are the threats for the business in the external environment?
Plot the company products in the BCG Matrix with proper explanation.
Analyse your chosen company’s competitive environment in terms of the Porter’s competitive five forces model.
What strategies are they using to market their products? (Corporate level strategy, business level strategies and others.
What kind of organization structure do you think the company has?? (Mechanistic or Organic) explain with proper research and example.
Recommendations:
Point out ways how the company can:
Match organizational strengths to environmental opportunities (how these can help the business to gain profit).
Correct weaknesses (how they overcome those weaknesses) and guard against threats (how the business can protect itself from those threats).
What strategies do you recommend? Conclusion:
References/Bibliography:
Name the references you have used; both websites and books.
WORD limit: 1500-2500 words.
Font & Size: Times new Roman & Size: 12
GOOD LUCK!!!
References: Bibliography: Name the references you have used; both websites and books. WORD limit: 1500-2500 words. Font & Size: Times new Roman & Size: 12 GOOD LUCK!!!