case study
Running head: Savor Case Study 1
Savor Case Study
Running head: Savor Case Study 2
Case Recap
The company has admitted that a problem is expanding without sacrificing business going
forward. What can be seen as a advantage as well as a disadvantage a relatively new staff. The
company wants to acquire more of the market share in the catering business without hurting there
restaurant business. There first option would be to move there catering business to a second location
opening up more space for the restaurant location, they currently use the catering space at busy times if
it is available. Although a successful business the restaurant needs a larger
capacity and the dinner crowd could use fifty more in it 's capacity so the move seems like a logical
thing. The major problem facing them is the have to move relatively close in not only distance but
demographics as well to maintain their customer base. So the major question facing Savors is how far
will people travel and if you increase prices to make this expansion plus will your customer buy into it.
Problem Identification
The current space as it stands is not large enough to handle the current business needs so a
decision needs to made. The problem is multifaceted a business decision and a marketing plan that is
well though out so as not to cause confusion to your current customers and those you are hoping to
attract to a healthy expansion. Another major problem is that the catering business is relatively
unknown, and Anna the restaurant and catering manager points out the money derived from this venue
will be
Savor Case Study
Running head: Savor Case Study 2
Case Recap
The company has admitted that a problem is expanding without sacrificing business going
forward. What can be seen as a advantage as well as a disadvantage a relatively new staff. The
company wants to acquire more of the market share in the catering business without hurting there
restaurant business. There first option would be to move there catering business to a second location
opening up more space for the restaurant location, they currently use the catering space at busy times if
it is available. Although a successful business the restaurant needs a larger
capacity and the dinner crowd could use fifty more in it 's capacity so the move seems like a logical
thing. The major problem facing them is the have to move relatively close in not only distance but
demographics as well to maintain their customer base. So the major question facing Savors is how far
will people travel and if you increase prices to make this expansion plus will your customer buy into it.
Problem Identification
The current space as it stands is not large enough to handle the current business needs so a
decision needs to made. The problem is multifaceted a business decision and a marketing plan that is
well though out so as not to cause confusion to your current customers and those you are hoping to
attract to a healthy expansion. Another major problem is that the catering business is relatively
unknown, and Anna the restaurant and catering manager points out the money derived from this venue
will be
References: Retrieved from, http://idcontent.bellevue.edu/content/ID/COB/MBA652/MBA652_021412/player.html