Case Study
CASE STUDY QUESTIONS
Chapter 1: Foundations of Information Systems in Business
CASE I:
1. How do information technologies contribute to the business success of the companies depicted in the case?
The information technologies contribute to the business success of the companies through immediate responds, first to the needs of the customers on how the company will satisfy each and every customers and the monitoring of the fast changing trends in business through the use of information technology with the company’s respective strategies to meet the customer’s satisfaction.
2. The Bryan Cave law firm used BI technology to improve the availability, access, and presentation of existing information; this allowed them to provide tailored, innovative services to customers.
What other professions could benefit from a similar use of these technologies, and how?
This kind of technology could benefit other professions like the businessman for the fast relevant results of information to get into trends of latest technologies about business and to cope the reality that each and every minute passed by, there is always a new technology to be adapt.
3. Cablecom developed a prediction model to better identify customers at risk of switching to another company.
In addition to those noted in the case, what other actions could be taken if that information were available?
An action to be taken is that there would be an information tracer to avoid the spilling of information in other companies, so the security level must be alarming to protect the relevant information exclusive only for the company.
Would you consider letting some customers leave anyway?
No, letting some customers to leave the company is the most risking part because the customer is the heart of the company at the same time they knew some information that could lead into leaking out of some relevant information about the company.
CASE II:
1. Eric Brinker of JetBlue noted that the
Chapter 1: Foundations of Information Systems in Business
CASE I:
1. How do information technologies contribute to the business success of the companies depicted in the case?
The information technologies contribute to the business success of the companies through immediate responds, first to the needs of the customers on how the company will satisfy each and every customers and the monitoring of the fast changing trends in business through the use of information technology with the company’s respective strategies to meet the customer’s satisfaction.
2. The Bryan Cave law firm used BI technology to improve the availability, access, and presentation of existing information; this allowed them to provide tailored, innovative services to customers.
What other professions could benefit from a similar use of these technologies, and how?
This kind of technology could benefit other professions like the businessman for the fast relevant results of information to get into trends of latest technologies about business and to cope the reality that each and every minute passed by, there is always a new technology to be adapt.
3. Cablecom developed a prediction model to better identify customers at risk of switching to another company.
In addition to those noted in the case, what other actions could be taken if that information were available?
An action to be taken is that there would be an information tracer to avoid the spilling of information in other companies, so the security level must be alarming to protect the relevant information exclusive only for the company.
Would you consider letting some customers leave anyway?
No, letting some customers to leave the company is the most risking part because the customer is the heart of the company at the same time they knew some information that could lead into leaking out of some relevant information about the company.
CASE II:
1. Eric Brinker of JetBlue noted that the