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Case Study
COLUMBIA SOUTHERN UNIVERSITY
MBA 5581 - E-COMMERCE DESIGN & DEVELOPMENT

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Research paper:
Rite Aid Case study

Professor: Dr. Andy Saucedo Student: Nguyen Thi Hong Van Student ID: 186151

Submission date: December 5, 2010
Abstract
Rite Aid Corporation is the third largest drugstore chain in the United States based on revenues and number of stores. Besides more than 4,000 of retail drugstore in 31 states of the US, online store contributed to 32.1% of revenue of Rite Aid in fiscal year 2010. E-commerce application in purchasing and processing transaction also boost Rite Aid business. This research paper will discuss about the e-commerce application at Rite Aid and its result based on Case W11.3: Eliminating letters of credit - Rite Aid deploys the TradeCard solution (Turban, 2010), and contains four parts as followed: 1. Introduction of Rite Aid 2. Rite Aid Vendor Supply Chain Guide 3. Rite Aid TradeCard Workflow 4. Electronic letters of credit

1. Introduction of Rite Aid Rite Aid Corporation is a drugstore chains in the United States founded in 1962 in Scranton, Pennsylvania. As of 2010, Rite Aid has widen its distribution channel with nearly 4,800 stores in 31 states and the District of Columbia, strong presence on both the East and West coasts, and 97,000 associates (About Us, 2010). In fiscal year ended February 27, 2010, Rite Aid got $25,669 million in revenue. Rite Aid is publicly traded on the New York Stock Exchange (NYSE) under the symbol RAD with $837.93 million of market capital (Google Finance, NYSE:RAD, 2010). Rite Aid is the third big player in pharmaceutical in the US, but in comparison with CVS Caremark Corporation (CVS) and Walgreen Company (WAG) with market capital of $44.05 billion and $34.27 billion respectively, Rite Aid is much smaller than these two giants. Figure 1: Rite Aid stock



References: About Us. (2010). Retrieved December 4, 2010, from Rite Aid: http://www.riteaid.com/company/about/ Attorneys, U Citigroup. (2010, August 26). Citi to carve niche as the digital bank in Australia. Retrieved December 5, 2010, from Citigroup Inc. : http://www.citi.com.au/citigroup/pdf/Technology_media_release.pdf GlobalTrade Google Finance, NYSE:RAD. (2010). Retrieved December 4, 2010, from Google Finance: http://www.google.com/finance?q=NYSE:RAD Hanam Canada Corporation ICC. (2010). Incoterms® 2010. International Chamber of Commerce. Jirli, S. (2010, August 20). Information Technology. Retrieved December 5, 2010, from Bukisa: http://www.bukisa.com/articles/339597_information-technology#ixzz17AcRwcBx Rite Aid Annual Report Rite Aid Home Page. (2010). Retrieved December 4, 2010, from Rite Aid: http://www.riteaid.com/ Rite Aid Supplier Compliance Guide

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