Case Study Aldi from Global to Local
Global VS Local
Case study
Jacob von Bulow, Izéna Eyquem, Christopher Friis-Hansen, Monica Hok, Philip Gotfredsen
Table of contents
Executive summary……………………………………………………………..p.3
Introduction………………………………………………………………………p.4
I. Origin of Aldi……………………………………………....…………p. 5
A. Creation of Aldi
B. Life of Aldi
II. Strategies and objectives……………………………..…….…..p.6-7
A. Strategies of Aldi
B. Aldi challenges
III. How did they grow from local to global?.............................p.8
Conclusion…………………………………………………………………….....p.10
Webliography………………………………………………………………………p.11
Executive summary
Discount has a good ring to it with the majority of people in our world. It’s a theme businesses have explored for ages. In the food retail business the keystone of promotion has been the managing of discount offers in a combination with continuous quality on display. In this industry there has been elaboration, wars raged and businesses shut down.
Aldi is the first firm to introduce hard discount. This Assignment delivers the history, expansion and strategy of how Aldi went from local to global Aldi in elaborated form to discuss how it’s possible to lower prices this significantly and still upheld a noteworthy amount of service and quality. Furthermore other businesses have picked up on the success of Hard discount. In the extension of this the assignment touches upon the emerging challenges that Aldi is facing today as a huge global company with harsh competition in the discount area.
Introduction
The food retail industry is a highly competitive market and Aldi is a leading retailer with over 8,000 stores worldwide. It continues to expand in Europe, North America and Australia. The Aldi brand is associated with value for money. Its stores provide customers with a wide range of products. There is an emphasis on high quality products and providing excellent value for customers.
Aldi’s slogan is ‘spend a little, live a lot’. It works hard to keep prices
Case study
Jacob von Bulow, Izéna Eyquem, Christopher Friis-Hansen, Monica Hok, Philip Gotfredsen
Table of contents
Executive summary……………………………………………………………..p.3
Introduction………………………………………………………………………p.4
I. Origin of Aldi……………………………………………....…………p. 5
A. Creation of Aldi
B. Life of Aldi
II. Strategies and objectives……………………………..…….…..p.6-7
A. Strategies of Aldi
B. Aldi challenges
III. How did they grow from local to global?.............................p.8
Conclusion…………………………………………………………………….....p.10
Webliography………………………………………………………………………p.11
Executive summary
Discount has a good ring to it with the majority of people in our world. It’s a theme businesses have explored for ages. In the food retail business the keystone of promotion has been the managing of discount offers in a combination with continuous quality on display. In this industry there has been elaboration, wars raged and businesses shut down.
Aldi is the first firm to introduce hard discount. This Assignment delivers the history, expansion and strategy of how Aldi went from local to global Aldi in elaborated form to discuss how it’s possible to lower prices this significantly and still upheld a noteworthy amount of service and quality. Furthermore other businesses have picked up on the success of Hard discount. In the extension of this the assignment touches upon the emerging challenges that Aldi is facing today as a huge global company with harsh competition in the discount area.
Introduction
The food retail industry is a highly competitive market and Aldi is a leading retailer with over 8,000 stores worldwide. It continues to expand in Europe, North America and Australia. The Aldi brand is associated with value for money. Its stores provide customers with a wide range of products. There is an emphasis on high quality products and providing excellent value for customers.
Aldi’s slogan is ‘spend a little, live a lot’. It works hard to keep prices