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Case Study Analysis

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Case Study Analysis
BUS 1303 Marketing
Case Study Analysis

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------------------------------------------------- Instructor: Dr. Roudaina Houjeir
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Due Date: 19 April, 2012
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Length of Report: 750 – 1,000 words
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Weight: 20%
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Task
Write a case study report based on a designated Company Case from the Kotler, Armstrong, Tolba, Habib; Principles of Marketing text: Al Jazirah: The Genius Inventor Chapter 3 pp92-93 OR Arabic Blackberry: Adapting to the language of the market Chapter 5, pp150-151

Your case study report should include the following information * Complete company name, company’s start, line of business, significant events, organization, and growth. * Identification and evaluation of the company’s mission, goals, and corporate strategy. * Notable issues within the case * Answers to the four ‘Questions’ related to the case * Conclusion &/or Recommendations
Your case study report should follow the below format. * Cover Page * Table of Contents * Introduction * Body of the Report * Conclusion and recommendations
This assignment will assess your ability to: 1. Provide an overview and control the task 2. Analyze and/or critique in depth 3. Identify and analyze relevant management issues 4. Access relevant resources 5 Use professional language appropriate to the task including: * register * vocabulary choice * complexity of language and tone مهمة
كتابة تقرير دراسة حالة تستند إلى حالة الشركة المعينة من كوتلر، ارمسترونغ، طلبة، حبيب، مبادئ التسويق النص: الجزيرة: إن المخترع العبقري الفصل 3 pp92-93 أو العليق العربية: التأقلم مع لغة الفصل سوق 5 ، pp150-151

وينبغي أن التقرير الخاص بك دراسة حالة تتضمن المعلومات التالية
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